SEMcast #5 – Search Engine Marketing at Pandora with Matt Nichols

by Kelly Gillease on April 9, 2009

For SEMcast #5 Kelly is joined by super special guest star Matt Nichols, who manages search engine marketing for the online radio service Pandora. Matt shares his insights on SEM best practices at Pandora, thoughts on whether to manage search engine marketing in-house versus an agency, and why Pandora has taken a hiatus from paid search engine marketing.

Follow Kelly on twitter or check out her blog on in -house search engine marketing. If you’d like to get in touch with Matt, email mdnichols[at]

Send in your search engine marketing questions via a tweet, a blog comment, a youtube link or a good old fashioned email and they will be answered in a future show!

Previous post:

Next post: