The BIG 5 Things Google Needs to See Before they Award Top Rankings and Send Real Traffic | The School of Internet Marketing – Episode #19

by James Martell on March 17, 2014

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Do you want your website to appear higher in Google rankings? Does your site bring in real traffic and engage visitors so they stick around and see what you have to offer? Are you unclear about the things Google really cares about on your site? If you don’t know what the search engine wants to see on your site, then your Google rankings may suffer.

The algorithms Google uses to rank where a website falls in search results are always changing. Websites that meet the changes rank higher than those that don’t. Where does your website fall in the Google rankings?

If you’re interested in learning more about improving where your site falls in the search rankings, then you’ll want to invest 20 minutes to listen to this edition of The School of Internet Marketing (subscribe) where your host Nick Jaworski interviews James Martell, founder of The School of Internet Marketing and VP of Product Development at jambMEDIA about real traffic, Google rankings, and the five things Google cares about.

There is a direct connection between Google rankings and the success of your business. An article in Bloomberg Businessweek reported that when the travel site Expedia suffered Google penalties for using unnatural backlinks, it suffered a 25% page rank drop and a 4% drop in stock price. This interview is a chance to prevent that from happening to your business.

Optimizing Pages for Google Rankings Throughout Time

FREE PodcastTens of thousands of business owners have benefitted from James’ knowledge of how to effectively market their business. He has spent over a decade learning and developing the latest ways to optimize pages for Google rankings. Listeners will hear him review the evolution of page rankings and describe some of the harsh penalties for making mistakes in the process.

Next listeners will hear James explain why content is still king when it comes to Google rankings, and what that encompassess. He also explains some of the previous methods that worked in the past, and then goes on to describe the things that Google really wants to see on today’s web pages.

If these things are missing from your website, then it could seriously affect how Google ranks them in search engine results.

Why Real Traffic Relies on Google Rankings

James then goes on to share the five things that Google really wants to see on every website. He suggests that listeners jot these down on paper, because once mastered they will make your website a formidable threat to the competition. He also answers these questions:

  • What are some methods for improving the quality of content on my site?
  • How often should I be adding new content to the webpages on my site?
  • What are some of the ways that I can add variety to the content on my site?
  • Where can I distribute content to add authenticity for Google rankings?
  • How can I add content that people will share and make more popular?

When you give Google the things it wants to see in regards to your website, then Google is more likely to give you a higher ranking in its search engine results. This increases the amount of real traffic you get to your site because more people will see your site listed right on the first page.

Your Website Alone Is Not Enough for Google Rankings

Next James clues listeners in to the fact that if nobody likes, re-tweets, or otherwise shares content, then it could be worse than having poor content. That’s why it’s so important to make use of all opportunities to get content out there so it can bring real traffic back to your site.

James is the first to acknowledge the amount of work it takes to achieve high Google rankings, but assures listeners that future episodes will carefully detail how to make it happen. Listeners who follow the advice will find it easier to achieve the higher rankings.

Getting real traffic takes more than just having a site in the first place. Your competition is using strategies to rank higher in Google. Why aren’t you?

The episode wraps up with James reminding listeners that these easy tips that anyone can manage have the potential to leave your competition in the distance, wondering how you jumped so far ahead in the rankings.

Do You Want the Benefit of Higher Google Rankings?

Is higher Google rankings a goal that you want to achieve with your business? Do you want to learn more about using the things Google wants to see to create strategies that bring more people to your site? Listen now to the podcast and then use the space below to share your comments and questions.


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