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This week we’re chatting with Christopher Smith in our Santa Barbara office about the luanch of MediaTrust Labs. What is it? What are the criteriea for lab projects? Listen as Christopher explains this exciting new venture from MediaTrust.
We’re also talking about Superbowl ads. Did those companies see a lift in revenue? How do you measure results on your marketing spend? If you’re tired of spending money on questionable results, maybe performance marketing is worth a look. Our own Julian Mossanen has written a step by step piece called “An Advertisers Guide to Working with Affiliate Networks.”
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