Relevantly Speaking – August 5, 2009

by Scott Parent on August 5, 2009

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This week we’re covering a story that has been pushed back for a couple of weeks – “United Breaks Guitars.” With 4.6 million views on YouTube, you’ve probably already seen the video that musician Dave Carroll made after United Airlines broke his $3000 guitar and refused to provide any compensation. We take a more in-depth look at what this means for brands in the new world of social media where customers can push back.

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