Pubcon 2009: Ken Jurina on Negative Keywords

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Meet Ken Jurina, the Pres. and CEO of Epiar, and SEM firm. We caught up with Ken at Pubcon 2009 and sat down with him to chat about SEM. Ken shared his ideas on PPC and negative keywords, and the importance that they play in a well managed campaign. He also discussed the emergence of Bing and how that might affect how advertisers treat negative keywords in their campaign management.

Tagged as: bing, epiar, ken jurina, negative keywords, nvi, ppc, pubcon 2009, sem