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This is a video of Guillaume Bouchard‘s presentation from the Social Media and Press Relations panel at Pubcon 2009. As the panel’s official description states:
The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, who is cleared to tweet, and what about Facebook? Should my company be worried if our CEO puts a new resume on LinkedIn?
Guillaume is the CEO of NVI (the agency I work for), an interactive marketing agency. During his presentation, he explored where the worlds of PR and social media intersect, and how companies can leverage social media to bolster their public relations efforts.
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