PMA Industry Report: Shawn Collins’ View on Affiliate Marketing

by Lisa Picarille on May 25, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Shawn Collins joined host Lisa Picarille in a wide ranging discussion about managing a business and the overall affiliate marketing space.

Shawn is a co-founder of the Affiliate Summit conference. He is also the Co-Editor-in-Chief of FeedFront Magazine and Founder of GeekCast.fm. His book, ‘Successful Affiliate Marketing for Merchants‘is the best selling book in the affiliate space. He publishes the annual AffStat Report, a research, analysis, and benchmarking report. In addition, to all that, he writes a daily blog on affiliate marketing news and opinion at his Affiliate Tip site. He has also won numerous industry awards from LinkShare and been named one of the 100 Most Influential Marketers of 2009.

We began talking about how Shawn decides to start a new project and when to kill one that is floundering. We then launched into how to do project that boost branding; the ROI of giving back to the industry; changing your idea of what profits are; the benefits of automating processes; acting on ideas immediately; what business books can teach you; how everyday occurrences influence his business; educating newbies; the impact of the affiliate nexus tax and why it’s essential to care about outside regulation; the ethics of the next generation of affiliates; the need for passion and patience and much more.

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