PMA Industry Report: Repealing CA Affiliate Nexus

by Lisa Picarille on August 11, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Shelly Sullivan joined host Lisa Picarille

Shelly is an award-winning public relations professional and a Sacramento political insider. She has more than twenty years of public relations and public affairs experience. She has worked on a variety of earned media projects and public policy issues that have attracted local, statewide, national and international media attention.

Prior to establishing her own communications consulting firm, she was the Director of Media Relations for the public relations/governmental affairs firm of Goddard Claussen Porter Novelli. She also served as Director of Communications and Press Secretary for Assembly Speaker Antonio R. Villaraigosa.

We discussed the situation in California regarding affiliate nexus tax. We also looked at how Amazon is behind gathering signatures to get a referendum on the June 2012 ballot in California to repeal ABX 128; how affiliates can help with the referendum; the impact of the bills on affiliate marketers; the goals of websites such as 25000JobsAtRisk.com and GetBackInBusiness.org and more.

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