PMA Industry Report: Peter Hamilton of

by Lisa Picarille on December 12, 2012

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Peter Hamilton joined host Lisa Picarille.

Peter is the CEO and partner of, a software as a service company, providing tracking performance advertising. Peter was recruited to HasOffers before the product was launched in 2009. He has more than six years of experience in digital marketing, specializing in search engine optimization, reputation management, social media strategies, technical writing, partnership development, project management, online multimedia, and digital advertising.

He is also a member of the PMA’s board of directors.

We started off with a discussion about how HasOffers is going to be doing the tracking for United Nations Foundation’s Global Good Challenge (GGC) and the special challenges in working with a non-profit. Peter talked about the campaign and how HasOffers fits into helping with the success; why non-profits are using performance marketing and how this segment of the market can benefits from performance marketing.

We also discussed the challenges facing the overall performance marketing space; the opportunities such as mobile; how mobile is being used to further engage consumers; the issue of consumer privacy; the status of the Do Not Track regulation; education in the performance marketing space; Peter’s role on the PMA board of Directors and more.

Get more information about the Performance Marketing Association.

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