PMA Industry Report: Nick Loper

by Lisa Picarille on January 5, 2012

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Nick Loper joined host Lisa Picarille.

Nick is the founder ShoeSniper.com, a shoe comparison site. He’s been an affiliate since 2004. Nick has been very active in fighting the affiliate nexus tax in California.

We talked about how the enactment of the California Nexus Tax laws impacted his business; forced him to move out of state; his return to California while the law is currently on hold; business lessons he’s learned and more.

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