PMA Industry Report: Monetizing Content

by Lisa Picarille on March 14, 2013

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Ron Tracy joined host Lisa Picarille

Ron is an affiliate manager with My Essence. His corporate roles have included VP of North America, to Global Marketing Manager, to the Business Development Manager for North America. As an affiliate marketer he has worked with several for-profit and nonprofit startups. Ron is also a member of the PMA’s Content Monetization Council.

Ron discussed why he got involved with the PMA Content Monetization Council; the mission of the council; the prime audience for monetizing content; the challenges of reaching these people; the importance of content monetization; some of the tools to streamline the process; and much more.

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