PMA Industry Report: Looking Ahead to 2011

by Lisa Picarille on December 21, 2010

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

For this episode we looked ahead to 2011 – trends, challenges and what to expect.

Karen Garcia joined host Lisa Picarille.

Karen is co-founder and CEO at GTO Management, an outsourced affiliate program management company. Karen has ten years of experience in e-commerce and marketing. Beginning in 1999, Karen successfully developed and managed the affiliate program for Shari’s Berries.

We kicked off the discussion talking about trends for the coming year including mobile and video. We then discussed the growing importance of self-regulation in the industry and the prospect of more government regulation – especially with regard to privacy concerns; how couponing will evolve in 2011 and what the means for affiliates and merchants; the continued adoption (and backlash) for social media; changes in search over the next 12 months; the rise of Facebook stores; the role of the networks in the coming year and more.

For more information check out Performance Marketing Association.

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