PMA Industry Report: Industry Education is Paramount

by Lisa Picarille on October 30, 2012

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Sarah Bundy and Choots Humphries joined host Lisa Picarille.

Sarah Bundy is the founder and CEO of All Inclusive Marketing, Affiliate Management Trainers, and Her passion lies in teaching advertisers how to get more out of their performance marketing programs through innovation, increased profits and high value affiliate partnerships.

Sarah has won over a dozen awards throughout her career, speaks at industry events such as Affiliate Summit, Online Marketing Summit and Affiliate Management Days. She contributes to periodicals such as FeedFront Magazine, Small Business Trends and and teaches at both the Online Marketing Institute and the School of Internet Marketing. Her blog, was nominated for a Pinnacle Award in 2012 and is ranked in the Top 25 Affiliate Marketing Blogs of 2012.

Choots Humphries is a co-founder and co-president of LinkConnector, a performance marketing network. He has been part of the performance marketing industry since 1999 acting in the capacity over the years as an affiliate, a merchant, and now as part of a network. LinkConnector is his second online marketing business.

In this episode we discussed education in the affiliate marketing space. Much of the conversation focused on how are publishers and affiliate managers getting their current education on the industry; why more education is needed in the space; what specific issues are players in the industry are not educated on; what is the best way to educate people in the space; how can certification or accreditation programs work in education; what are the challenges in educating people in the industry; how can our industry to make sure brands and other understand the value of performance marketing; and much more.

Get more information about the Performance Marketing Association.

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