PMA Industry Report: Education Equals Growth

by Lisa Picarille on November 15, 2012

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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Rick Gardiner joined host Lisa Picarille

Rick is the CEO of iAffiliate Management, an affiliate management agency based in Minneapolis, Minnesota. Rick has 10 years of eCommerce experience and has contributed to the affiliate marketing success for companies like: Groupon, Symantec, Targus, and AnchorFree.

In this episode we the importance and the challenges of educating all participants in the performance marketing community; how publishers and affiliate managers are getting their current education on the industry; why more education is needed; the specific issues players in the industry are not educated on; the best way to transfer knowledge; the importance of case studies; the education process in helping those outside understand the value of the performance channel; and more.

Get more information about the Performance Marketing Association.

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