PMA Industry Report: An Update on Affiliate Nexus and PMA Happenings

by Lisa Picarille on September 15, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Rebecca Madigan joined host Lisa Picarille.

Rebecca is the executive director of the PMA, which she co-founded in 2008. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., She has over 25 years of leadership experience in product management and marketing.

Rebecca gave an update of the Affiliate Nexus Tax situation in California; Amazon’s recent moves and what that means to affiliates and other merchants; details on the PMA’s Sales Tax & the Internet conference in October; a peek at the new PMA board of directors and more.

For more information check out the Performance Marketing Association.

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