Why Online Reviews Are Vitally Important for Your Internet Success (and How to Get More of Them) | The School of Internet Marketing – Episode #22

by James Martell on June 9, 2014

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Does your company encourage clients to use online reviews? Are your customers leaving feedback in places that increase the reputation of your business? If you haven’t learned the importance of getting more out of online reviews then you could be missing out on a bigger bottom line.

Online reviews are an important source of credibility for consumers looking to decide whether or not to do business with your company. Businesses with good reviews enjoy larger clientele and revenues. Does this describe your business?

If you’re interested in knowing more about getting more out of online reviews then you’ll want to invest 20 minutes to listen to this edition of The School of Internet Marketing podcast where your host Nick Jaworski interviews James Martell, founder of ‘The School of Internet Marketing’ and VP of Product Development for jambMEDIA about why online reviews are vitally important for your internet success and how you can get more out of them.

It’s no secret that the internet plays a big part of daily life. A survey by BrightLocal says that in 2013, 37% of consumers used the internet to find local businesses at least once per month. This interview is an opportunity to learn how you can use reviews to help consumers find your business.

Why Online Reviews Are Imperative for Online Success

The episode kicks off with a review of the importance of online citations and claiming directory listings for your business. James explains how online reviews fit into that puzzle, sharing personal experiences on the topic from as recent as the weekend before this podcast was recorded.

James then goes on to discuss the reasons why online reviews are vitally important to internet success, including what business owners in the Greater Vancouver area need to understand about the reviews, how they show up in search listing results, and more.

If you aren’t using online reviews from places like Google and Yelp to bring in more customers, then you’re missing out on a chance for higher revenues.

What Affects Bad Reviews Have on Your Business

Online reviews are important, but will one bad review spoil the bunch? James offers tips for White Rock business owners who might hesitate to use online reviews, or worse, have discovered a negative one. He also answers these questions about getting more out of online reviews.

  • How should I handle a negative online review about my business?
  • Why are online reviews important to the success of my business?
  • What is the biggest mistake I could make with online reviews?

Now ask yourself these two questions. Does your business take advantage of online reviews? Are you using the latest strategies to claim citations in directory listings that allow online reviews? If you answered no to either then it’s time to rethink how you’re growing your internet footprint.


Rethinking Your Company’s Internet Footprint for Online Reviews

The bottom line about bottom reviews is that they have a direct impact on the bottom line for your business. During the episode James explains the importance of being proactive about online reviews and how doing so can be an asset to your business.

Everybody gets a negative review from time to time. James shares strategies that you can use to promote positive reviews while dealing with negative ones in the appropriate context, including a specific one that he used to handle a negative review for one of his White Rock clients.

Online reviews can be an inexpensive way to allow your customers to tell others about your business. Your competition uses reviews to gain customers and build revenue. What’s preventing you from doing the same?

The episode wraps up with a tip for how you can get more online reviews for your White Rock business. James explains what the real takeaway is from the example he shares, as well as why it needs to be taken seriously in regards to online success.

Are You Ready to Get More Out of Online Reviews?

What tips could you use for handling a negative review? Could getting more out of online reviews help give your business a boost? Listen to the entire podcast now. Then if you have questions about getting more out of online reviews or experiences of your own to share, please let us know about them in the comments area below.

Did You Enjoy the Interview?

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