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This is a clip of Nokia’s Brett Murray talking about Indoor Positioning, which is a technology that picks up where GPS lets off: indoors. It can help users figure out where they are within larger complexes such as offices, malls, stadiums, or even urban cores, as well as be used to better target mobile users with relevant advertising. All the indoor positioning services offered by Nokia, moreover, are opt-in sytstems, meaning that users can decide just how much of their personal information they are willing to share with the larger, mobile network.
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