Neanderthal Marketing #27: SEO: Building Better Pages

by Traci Hayner Vanover on October 12, 2011

Featured Topic: Talk to half a dozen webmasters about SEO, and you’re likely to get six different answers. In the first segment of this new series, we’ll tackle some of the big questions for those DIY-types out there:

  • What the heck is SEO?
  • Why should I care?
  • How do I properly structure my pages
  • What can I do to make my site more “Google-friendly?”
  • Some helpful tools

How the Heck Do I Do That?: Wouldn’t it be great to know what your prospects and customers are thinking? The good news is that you don’t have to be Carnac the Magnificent in order to discover what they’re thinking. With Vizu, you can create free polls for your blog, or even for your Facebook fan page.

Links Discussed in this Episode:

Google’s Recommended Third-Party Site Map Generation Tools

http://code.google.com/p/sitemap-generators/wiki/SitemapGenerators

Add your URL to Google: https://www.google.com/webmasters/tools/submit-url

Google’s Open Source Sitemap Generator: http://code.google.com/p/googlesitemapgenerator/

Google’s 404 widget: http://googlewebmastercentral.blogspot.com/2008/08/make-your-404-pages-more-useful.html

Dagon Design’s Sitemap Generator for WordPress:

http://www.dagondesign.com/articles/sitemap-generator-plugin-for-wordpress/

Google XML Sitemap Generator for WordPress:

http://wordpress.org/extend/plugins/google-sitemap-generator/

 

Who the heck are these Neanderthals, anyway?

This weekly podcast from hosts Traci Hayner Vanover and Mike Klassen tackles the topics that small business owners grapple with on a daily basis. From social media to promotion and publicity, from direct market design tips to WordPress plugins – your intrepid hosts will leave no stone unturned.

Mike and Traci share tips, tools and strategies that take the guesswork out of Internet marketing, and help you dramatically reduce your learning curve. This lighthearted show is a welcome departure from the typical “dry” business podcast – you’ll easily walk away from each episode with actionable tips and strategies to help you rock your business without reinventing the wheel. You can join Traci and Mike on Facebook here.

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