Website Profits #5: Lowing Pay-Per-Click Costs for your Business Website [19:13m]: Play Now | Play in Popup | DownloadLast time on Website Profits: Building that understanding of what visitors want so you can attract more of them. Now for something completely different …
Addressing Erik’s question about reducing pay-per-click costs on his industrial website. He’s using PPC because he gets very few organic searches specifically for his product, wants pay per click to pull on a broader range of terms.
Reducing Your Pay-Per-Click Costs
I offer a few ideas to improve PPC return-on-investment, including testing and better lead capture. This is critical to understand before wholesale cutting any of your PPC campaigns.
What is more important than how much you spend on PPC? Your answer inside, including several other strategies that open the doors to new customers and leads for your business.
Where else you can provide value to drive traffic to your business website. How to get past the flashy to understand basic search engine optimization for your home page.
Learn an exact lead flow optimization strategy you can use on your website today to increase conversion rates, improve your PPC return, and make your bank account very happy.
Tools you ought to be using …
