Jim Hedger Talks Personalized Search

by CT Moore on July 1, 2010

This is the second half of our interview with Jim Hedger at SES Toronto 2010. In this clip, Jim discusses how personalized search can impact business’s ability to rank on their targeted terms.

Specifically, Jim talks about how search results that are personalized by location will shakes things up a bit. First, local businesses will have an immediate competitive advantages. However, large national distributors will also have an opportunity to optimize each of their locations for local and personalized search.

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