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This is an interview with Avinash Kaushik, someone with one of the coolest job titles ever: Analytics Evangelist, Google. He is also the author of the book Web Analytics: An Hour A Day, as well as the blog Occam’s Razor.
In this clip, Avinash discusses the role that analytics play in “building better websites” and “increasing conversions.” I had the honor of meeting Avniash at the most recent Geek Dinner Montreal.
