The Internet Footprint for Your Business (What You Don’t Know Will Hurt You) | The School of Internet Marketing – Episode #18

by James Martell on March 10, 2014

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Are you curious about how your Internet footprint affects the success of your business? Is your business performing to meet your professional goals? Have you evaluated your internet footprint for your business to see how it stands up against the competition? If you aren’t up to date on how an internet footprint affects your business then you are most likely missing out.

Your internet footprint is every place on the internet that mentions the name of your business, its location and contact information, and other unique identifiers like content across your social media networks. Are you aware of all the information that forms the shape of your internet footprint?

If you want to know more about how your internet footprint affects your business then you’ll want to invest 20 minutes to listen to this edition of The School of Internet Marketing podcast where your host Nick Jaworski continues his conversation with James Martell, founder of The School of Internet Marketing and VP of Product Development for jambMEDIA about how to quickly evaluate the internet footprint of your business and why you have one, even if you don’t have a website.

We live in a digital world and your internet footprint has the potential to affect every other part of your life. Take for instance the online financial platform, Lenddo. They assess their loan applicant’s level of risk by researching who they friend on social networks like Facebook. So if you think that what you do online doesn’t affect you offline, think again.

The Easiest Way to Evaluate Your Internet Footprint

FREE PodcastThe episode kicks off with James sharing a personal story about a chiropractor concerned about losing business to a competitor. A quick check on the internet footprint of the business revealed that even though they weren’t online, they had enough of a footprint to cause problems. Listen as James describes how just one bad review on a popular opinion site can be enough to cause damage. Just because your business is not online does not mean people are not talking about you.

Next James describes the best way to evaluate your internet footprint. This popular trick is something that most listeners have already completed at least once since hopping online for the first time. James shows how easy it is to perform this quick evaluation by performing a live one for Sawbucks Pub in Surrey, BC during the podcast.

If your customers are looking for you online, then evaluating your internet footprint for your business should be a top priority.

Checking Your Internet Footprint Isn’t Rocket Science

Then James reminds listeners that in addition to checking out their own internet footprints, they are also able to check out those of their competition. He explains what about competing businesses in your industry indicates if you have an opportunity to step up to the plate and get a nice head start on managing your internet footprint. He also answers these questions:

  • What is the value of checking the internet footprint of my competition?
  • Which areas of the internet provide the best evaluation of my internet footprint?
  • How can I make sure that I’m getting an accurate view of my internet footprint?
  • Will my search engine history affect results when I evaluate my internet footprint?
  • What browser and method should I use to get a pure, unfiltered evaluation?

As you can see, internet footprints have a lot to do with the success of a business. Because the internet is in constant flux, ebbing and flowing to the algorithms of search engines like Google, just one search will not show the full picture. It is important to keep an eye on your internet footprint so that you can easily spot changes to how it falls in the search rankings. Is this something you do to stay at the top of your game?

Maintaining Your Internet Footprint Is As Easy As Data Entry

Next James discusses the issue of how people who are busy running their business can tackle the issue of addressing their internet footprints. He provides some examples of popular problems like unclaimed yellow page listings and potential reviews that are not yet generated, and then explains what to do before fixing the problems.

James goes on to say that a lot of the work involved in evaluating and maintaining your digital footprint is pure data entry in most cases. The most lucrative part of this is that most businesses have a person internally who has the perfect personality to do this kind of work. Listeners may be surprised to learn the personality type of the staffer who is best suited for this task.

An internet footprint can help your business strengthen its brand and increase its returns, or it could help your competition achieve those goals. Which option would you prefer to see happen within the next several months?

James wraps up the episode by explaining the mistake of not having a plan or strategy in place. He invites listeners to keep an ear out for the next few episodes of The School of Internet Marketing podcast for more information.

Are You Ready to Put Your Best Internet Footprint Forward?

Do you recognize that you have a lot to learn about your internet footprint? Are you ready to learn more so you can get a jump on the competition? Listen to this entire podcast now, and when you’re done we invite you to share your comments and questions in the section below.

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