How to Minimize Leakage/Maximize Commissions presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
- Paul Wallerich, Group Vice-President oneNetwork, Digital River
Every day affiliates drive sales to merchant’s Web sites and don’t receive the proper credit for the traffic that they drive. These points of leakage can be simple ads that direct traffic away from a site to overt attempts by parasitic affiliates to steal commissions.
This session will focus on the things that an affiliate should know before deciding on what affiliate program/merchant to work with and what questions to ask. As an overview we will discuss the different areas where leakage might occur for an affiliate such as competing advertisements on pages such as Google AdSense (which can pull your traffic away) to items such as separate carts or payment options that may not be tracked properly by the merchant. Another area of concern is phone orders which are a large source of leakage for some programs, especially B2B programs.
We’ll also cover what you need to do as an affiliate to maximize conversion and AOV to ensure your commission check is as large as possible. Items that we’ll cover include the importance of testing every aspect of your program from landing pages to PPC ads.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
