- Promotion ideas to recapture the attention and dollars of Black Friday / Cyber Monday customers
· Helpful data, creative and resources for affiliates so they can generate additional holiday sales
- Consider time-sensitive promotions that encourage customers to keep returning to the site, such as daily deals or a “Countdown to Christmas” – great examples include eBay and Amazon’s daily and weekly deals
· As the remaining shopping days dwindle, alter promotions to feature gift cards and/or free overnight shipping
· Promote complementary products or add-ons for gifts they’ve already purchased, such as Kindle Edition books if the original purchase was a Kindle Fire
· Use Black Friday / Cyber Monday sales data to give affiliates top seller data and popular categories, then let them know if and when you will highlight or offer a sale on these products again
· Supply affiliates with shipping deadline dates and when gift card sales are strongest so they can plan and promote accordingly
· Recognize that holiday promotions don’t have to stop at Black Friday and Cyber Monday, give affiliates offers that run through the rest of December and into post-holiday shopping promotions – for example, encourage gift card spending after the holidays
- Online shopping for Black Friday 2011 was a 26% increase versus Black Friday 2010
· Thanksgiving Day (November 24) was also strong with an 18% increase over Thanksgiving 2010 with $479 million in online sales.
· There was $1.25 billion in online spending on Cyber Monday 2011, which is up 22% from 2010
· Cyber Monday 2011 was the heaviest online spending day in history and only the second day ever to surpass the billion-dollar threshold
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