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Online Marketing On 10 Cups of Coffee: Domain Market, Landing Page Optimization and Email Marketing.
Some stats that were left out about the email marketing part:
· 82% of the marketers surveyed indicated that they plan to increase their use of email marketing in 2008, and 55% of the respondents said they expect ROI from email to be higher than any other channel.
· Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Datran Media, citing data from the Direct Marketing Association.
· Some 67% of respondents stated that email has helped boost sales through other channels. In these scenarios, email is a tool for sales as well as a media channel.
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