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Trisha & Daniel take a look at some Black Friday & Cyber Monday to postulate whether or not they’re still relevant. Almost.
In this episode, Trisha & Daniel look at the elephant in the room – Black Friday & Cyber Monday data – and wax philosophical on whether or not these kind of days are relevant to online marketers. Also discussed is – why not a Cyber Monday in May? They take a look at the new Performance Marketing Association board of directors, say glowing things about president-elect Brian Littleton, and bring it back around to holiday shopping.
Show Resources:
- Black Friday Sales Numbers Look Weak
- Cyber Monday 2012: By the Numbers
- Announcing 2012-2013 PMA Board of Directors
- Hard to Argue with Facts
- It turns out that they picked on the wrong industry
Thanks for listening!
