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One of the sessions we sat in on at SMX Toronto 2010 was Link Building Strategies and Ranking Tactics and one of the panelists was Dawn Wentzell from Outspoken Media. Afterward, we got to sit down with Dawn and get her input on how link building practices are evolving, and what are some of the more effective ways to build links these days. Dawn emphasized how content-based link building has started playing a more important role because of its potential as link-bait.


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