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This is an interview with Dave Coleman, the Director of Marketing for Spreed Inc. Spreed develops mobile apps for online publishers so that the can reach mobile users with their content and advertising. This helps them diversify both the audiences and ad offerings. Spreed is already working with some major newspapers, such as the Globe & Mail, for whom they serve up 7.5-10 million page views a month. In other words, in a time when newspapers are losing reach and ad revenues, Spreed is helping them find new sources of both. We caught up with David at Podcamp Toronto 2010.
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