Your Customers Are Online – Learn How to Market to Them Effectively | The School of Internet Marketing – Episode #17

by James Martell on March 2, 2014

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Are you still relying on newspapers and other traditional forms of advertising for your small business? Have you explored how using the internet can help you bring in foot traffic and get your phone ringing? If you haven’t explored how the internet affects your small business, then you are likely missing out on revenue potential and growth opportunities.

Internet marketing has changed dramatically and those who keep up with the latest trends enjoy spectacular rewards. The downside of this is that newspaper and radio advertising is vulnerable because it no longer works as effectively as it for pre-internet generations.

If you’re interested in using the internet to grow your small business, then you’ll want listen to this edition of The School of Internet Marketing Podcast. In this episode your host, Nick Jaworski interviews James Martell, founder of The School of Internet Marketing and VP of Product Development for jambMEDIA about the surprising effect the Internet has on small business.

According to the U.S. Small Business Administration, “Just having your company’s information available to current and prospective customers can greatly impact your marketing efforts by offering customers everything from pre-sale information to post-sale support and service.”

If Your Business Isn’t Online, Then You’re Losing Customers

FREE PodcastThe episode kicks off with an overview of the effect that the Internet has had on small business. As James points out, not everything the internet has done for small business has been great.

The reality is that the internet has really thrown a monkey wrench into the gears for most small businesses. He backs this up with personal observations about the different things that could go wrong when a small business gets online.

This segues into a discussion about where most small businesses are with regards to the state of their online presence. Where in the early days of the internet having a website and email address was enough, now as a small business you also need a presence on social media networks like Facebook and Twitter.

If you aren’t maintaining your Internet presence as a small business owner, then you’re losing business to the competition.

Why Is the Internet Important to Small Business Anyway?

Next James discusses small business websites. A Google search found that less than half of small business owners have a website, and many of the existing websites are outdated or in the hands of the wrong person. During the episode James answers questions you might have about how your website can grow your small business, including:

  • Who is the best person to manage the webpage for my small business?
  • How can I link my small business webpage to Facebook or Twitter?
  • Where should I focus the attention of my small business website?
  • Can I use my small business webpage to collect email addresses?
  • And many more!

Once you know what the internet can do for your small business, then it is time to put a strategy in place. James suggests starting with the basics, and goes on to list what these things are. But the foundation of having an online presence is educating yourself about what your business needs and who is your competition.

How to Get Your Small Business Up to Speed on the Internet

The goal of The School of Internet Marketing podcast is to get small business owners, ones with 50 or less employees, up to speed on how to use the internet. As James points out, “Goodness knows it’s the most amazing happening in communication and advertising and media in the history of our planet.”

James continues with some core fundamentals that small business owners can do, such as simple things to add when building a website, that they can learn without attending a class in a brick and mortar establishment. Everything you need to know about building your small business online can be done by listening to podcasts, and The School of Internet Marketing provides that for you in layman’s terms.

Forget trying to decipher confusing acronyms and taking up mystery websites on their offer of false promises to grow your business. Your competition gains customers and saves money by learning to do this themselves. Don’t you deserve those same benefits?

James Martell started podcasting years before anyone coined the term “podcast”. As founder of The School of Internet Marketing, an online school that he put together with instructors for various courses, he uses podcasts to educate small business owners on how to market online.

Use Free Internet Services to Build Your Small Business

Are you tired of trying to figure out the latest techniques to market your small business? How can you know who to trust and who is out to mislead you with bad information? Tune in now to listen to the podcast to learn how you can use free internet services to grow your small business.

Do you have a comment, question, or story relating to this topic? Please share it in the section below. We look forward to hearing what you have to say.


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