Coffee Talk #74 – Mobile Marketing Takes the Net by Storm

by James Martell on May 1, 2013

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Coffee Talk with Don Campbell

With over 10 years of full time experience marketing online, James Martell has seen countless changes in the way people are using the web. In this edition of Coffee Talk, James chats with Don Campbell about the rapidly growing use of mobile web.

Don Campbell has helped thousands of business owners market effectively online through Expand2Web, where he provides tools and training. He has also worked with Microsoft as a technology evangelist and is one of the instructors at The School of Internet Marketing.

Mobile Devices are Changing the Game

Mobile marketing is quickly proving more effective than any other form of advertising in history, with more response and engagement from customers. What’s especially exciting is that mobile marketing can give business owners immediate access to a captive, targeted audience. Listen in as Don explains how.

Should you be paying attention? The stats speak for themselves:

  • 91% of all smartphone users have their phone within arms reach 24/7.
  • 44% of Facebook’s 900 million users are accessing the social network site on a mobile device.
  • 9 out 10 internet searches lead to action.
  • 61% of local searches on a mobile device result in a phone call

An alarming 85% small businesses don’t have mobile online presence – get ahead of the game by establishing yours now.

Mobile Web Isn’t Going Away

You’ve probably noticed by now – smartphones are everywhere, These devices have become a huge part of life. Getting your business in line with this rapidly growing audience isn’t hard – but it needs to get done.

What are people doing on mobile web? The answers will help you determine what to offer your mobile audience. Customers are heavily influenced by the internet, with many using smartphones to research products before buying, looking for directions and reading reviews.

In fact, more internet mobile devices are currently being sold than PCs. in the very near future, mobile internet use will surpass PC web use. We are beginning to depend on these devices – be sure your customers can find you.

Don offers a wealth of expert insight, such as how to set up your mobile presence as well as exactly what to put on your mobile page:

  • location
  • directions
  • welcome message
  • coupon/deals to encourage customers to visit
  • phone number
  • restaurant menu

Don’t get left behind – listen in to find out exactly how to take advantage of this exciting transition.

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