How Cloud Computing Can Save Your Company Money

by Jonathan Goodman on May 22, 2014

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Hi everyone. This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we are going to talk about cloud computing. My guest is Nigel Hickey. He’s a very good friend of mine who I’ve known for many years. We worked together at Suburban Propane, where he was a little peon in the help desk, and he has grown at his career to be a VMWare specialist. He’s a certified specialist. And we’re going to talk a little bit about VMWare and its competitors in Citrix and Microsoft and Amazon, what everybody is doing in cloud computing. And we’re going to talk with him about software as a service and all of that great stuff. Let’s get into this.

How Cloud Computing Can Save You Money: Conversation with Nigel Hickey

Jonathan: Hi Nigel. How are you doing?

Nigel: Hi Jonathan. Thanks for having me.

Jonathan: Great. So tell me, if I was a small business, what is cloud computing? Cloud computing means so many different things to so many people. Some people have their music up in the cloud. Some people have photographs up in the cloud. But to a small business, what does cloud computing mean to me?

Nigel: Cloud computing is such a crazy marketing word, that I think it scares a lot of people, basically. They think where’s the cloud? Do I need to go buy the cloud? Do I install the cloud? So it’s very confusing. It’s a marketing term and instead of saying ‘we’re saving your stuff on a server that’s not on-site.’ So cloud computing for a small company can be a lot of things, like you mentioned. We use Goggle Drive, Goggle Docs. All of those are cloud computing. All of us probably use Dropbox or or anything like that that’s for storage, family photos or even some business files. We do use it a lot for some people to drive applications. So from a small business perspective, I think cloud computing means to them another place to put their data. Maybe they’re small enough that they don’t really have an infrastructure of servers and networks and they just have a couple few Cs. But they’re growing and they need some more space and they need to move on to something that’s valuable and flexible for their business.

Jonathan: Okay, many of us growing up in the industry with software and laptops and desktops, we’ve all had the horrible experience of losing a ton of data on your hard drive. Is this essentially a way of resolving this?

Nigel: Essentially yes. [garbled]

Jonathan: Nigel, I’m just going to stop you for a second because we’re getting a lot of feedback on your end.

Nigel: Alright. So I’m using an internal mick here so I’m not sure if that’s the issue. Because it’s on the Mac.

Jonathan: So maybe if you lower that. There we go. You sound a lot better already.

Nigel: Is that better?

Jonathan: Yes. Definitely.

Nigel: I’m going to change the setting here real quick. When you’re able to go live is when you have some technical difficulties, right?

Jonathan: Especially with IT, right. At least you know what you’re doing on your end to try to fix this.

Nigel: One second. Let me change this here. Let me see if this works here. Tell me if that sounds better for the volume here, for output.

Jonathan: It’s a little dense. But let’s try to go with it for now.

Nigel: How do I sound right now?

Jonathan: Much better.

Nigel: Okay. There we go. I think we’re in business now. We’ll call that corrected by IT.

Jonathan: Good job IT.

Nigel: Okay, so your question again?

Jonathan: I was referring to a time when people worked on their laptops and they saved stuff to their hard drive and then something would disappear. Or their hard drive would crash. And they wouldn’t have that data anymore. Is cloud computing essentially a way to alleviate that concern?

Nigel: Sure. I believe so. I think with cloud computing, you’re storing it on a service, so they’re holding up a service level, agreeing to say they’re going to have enough time, of 99.9%, they’re backing up their data for you. You know, they may be storing it not just on one physical server that you may have done in the past or one physical laptop. They have it spread across multiple infrastructures, maybe East Coast, West Coast, South. Sort of like Amazon when you’re saving stuff on those Amazon sites. They do have a popularity so big that they have to be worldwide. So it is a good place to say this is better for me, this is safer. I can move my laptop and not lose my data.

Jonathan: And a lot of people, at least I’m under the assumption, that the reason why we call it cloud computing instead of hey some company that’s going to hold my data on one particular server, is that there’s redundancy. And that a file that I own is actually replicated amongst multiple servers and then put back together. The bits and bytes are put back together when I request that file. Is that right?

Nigel: That’s partially true. Because you’re accessing it via Web, you’re accessing it from wherever you’re close to. So if you’re accessing it from one location in New York, the new server may be down. So it is replicated to another East Coast or Florida, Carolina or maybe a Midwest or Chicago. So you have a copy of all your data in those places which, one, allows you to access it if the server provider is down. We’ve all seen Amazon go out of service a couple of times, maybe about two or three years ago. It was quite scary. But those are the things that are put into the resiliency to be able to have those up times. And also to be able to provide that to any device. So a laptop, a telephone, a tablet. And to be able to access your data from any agnostic device.

Jonathan: So if I’m a small business, I’m so old that I remember tape drives. It being stored on tape drives and switching that out every day. That was backed up every week. And that went to a vault somewhere in a mountain. So the way that I have my system set up, I have Google Drive so all of my applications are running on Chrome. All of my data is on Goggle Drive. I backed my Google Drive up using Backoff and I also back it up to Dropbox. So I’m probably 200% secure that my data is at least going to be somewhere at some point.

Nigel: Well, that’s because you have an IT background and you’re an overachieving and you’re worried about your own stuff. Because you do want to save your own family pictures and your own businesses.

Jonathan: Surprisingly, I actually haven’t yet put any of my personal data up there. It’s all corporate data.

Nigel: Isn’t that funny? And then you’re realize I don’t have those pictures of the dog. I don’t have those pictures of my grandma.

Jonathan: Right. They were on the hard drive that died. Exactly.

Nigel: Exactly.

Jonathan: So you specifically, in your career, you were in IT, you were in help desk. And at some point, you kind of heard about VMWare and jumped on board. Tell me that story.

Nigel: So I started to get a little tiny taste of virtualization at Suburban Propane, where you and I first met. Our department was not involved with it, but our networking team was just experimenting back then. I didn’t even know about it.

Jonathan: I think we used to call those thin clients. Is that what we were trying to do?

Nigel: Yeah, the term is thin clients. And that’s heavily used today again. So we’re kind of going a little bit back in time. Kind of back to mainframe. Everything is back in the data center and the client side is very thin or dumb terminal, where there is no operating system on it. So, yeah, that’s where I really started, in Suburban. And the career move with Intel and Pfizer. Both those companies used that technology. But I was still kind of far out from there. I was more on the active directory and networking side. So when I moved across country, I came to a company called Prune Cash. A small banking company doing prepaid debit cards. And they were looking into it heavily. So I started to play around with it more there. And I had some freedom, so I was able to try it out and kind of get familiar. But I never really got hard core into it. That was before I moved to Texas and the position I’m at now. I saw a need for it at the company that I started with. And I took it and believed in it and I ran with it. So from there, I would say in the last three or four years, I’ve been heavily involved in it, eating, sleeping and dreaming about it. So yeah.

Jonathan: I know that you went through a series of tests and training and stuff like that. Tell me exactly. You’re certified, but there are different levels of certification. How does that work?

Nigel: Right now I have a couple of VMWare certifications. I have three associate levels. I’m VCA, which is VMWare Certified Associate in Cloud Computing. I’m also VMWare Certified Associate in Mobile for Workforce Mobility and Data Center Virtualization. Those are the associate levels more reserved for the salespeople that are trying to sell you the product and at least understand those concepts. But for me it was more like, ‘let’s just get a little bit more knowledge on those criterias and those technologies and be able to explain them a little bit better than just tweaking around on the weekend and see if I could figure it out.’ And the big one that I have is VMWare [garbled]

Jonathan: We’re losing you.

Nigel: [garbled]

Jonathan: But in fact, you are very hands-on on that Tubash Mac. Because why pay double for something that you can buy cheaper and better from another company just because it looks nice.

Nigel: Tell me if I sound better.

Jonathan: You sound fine. It just sounds like every once in a while, there’s static electricity running through the microphone.

Nigel: Okay. I’m going to blame Rosetta Stone. Since I’ve been practicing my Rosetta Stone, I have extra microphones around.

Jonathan: Well, next time I’m in Texas, you can order me a margarita in Spanish.

Nigel: That’s good.

Jonathan: So getting back to this, I think you’re under speaking about your certifications. You’re making it sound like the certifications are for salespeople, but in fact you are very hands-on in VMWare. Is that right?

Nigel: Well, where I was going was I wanted to build on that where I have the basics, but I also have the big one, which is the VMWare Certified Data Center Virtualization Expert. So basically that means I know about the data center virtualization aspects. I went through the training. I went through the horrible tests that made me crazy, which is just basically a Level 1. So there’s, like the path to that would be VCP, which is VMWare Certified Professional for Data Center. Then you move on to VCAP, which is VMWare Certified Advance Professional, where you’re showing more hands-on. So the test is not a brain dump for Microsoft where you can go learn it on the web. You actually have to use a Visio type program and move around the screen, configure some servers, drag and drop some points, correct the things that are wrong in the test. So it’s a little more hands-on to prove that you know what you’re talking about. VMWare prides itself on the test. There’s not many websites that talk about the test or brain dump the test. If you brain dump the test, it’s worthless. So it’s not worth going that way. People used to do that with Microsoft and say ‘Hey, I’m a certified engineer,’ and they just came from a butcher shop and they don’t know anything. They’re just certified.

Jonathan: Right. Right. Yeah, redundancy. With the Microsoft tests and everything like that, all you need is a book. Like the SATs if you study. Whereas you know what the questions are going to be. Whereas the VMWare is really very hands-on. They want to see what you actually know. That adds a different level to the certification. And am I right in thinking the VMWare, you being certified means somebody could actually hire you in Hawaii or in New Hampshire and say ‘Hey, we want to set all this up.’ Could you do all this remotely?

Nigel: Yeah, that’s a possibility. Definitely. I would love to go to Hawaii if anybody is out there looking for help in Hawaii. But yeah, basically it proves that I know what I’m talking about. I know what I’m doing at the data center level. And right now, I’m currently working on the desktop level. So I’m working to pass that exam, which is the virtualization of desktops, or VDI. Virtual Desktop Infrastructure that people talk about. Amazon is into that now. Google has partnered with VMWare just recently. And their Horizon product that VMWare has, which is their Horizon Desktop applications and desktop virtualization. The Chromebooks are going to be shipping with the VMWare already loaded on them. So essentially you buy a $250 Chromebook, have the VM application installed on it and you can connect to any VMWare session. So picture my employees in the sales department. Right now, they’re using $1,000 laptops. I’m paying for Microsoft Office on the laptop. I’m paying for the Windows license on the laptop. I’m paying for whatever else on the laptop for licensing purposes. And then, they’re connecting to my virtual desktop, which again is a Microsoft desktop. So I’m paying for a license on Microsoft. I’m paying for the Office on there. I’m paying for a VDI connection that Microsoft bamboozled the industry into paying for. So essentially you give them a Chromebook, right? They can get to Goggle Chrome, they can get to the Web, they can get do all that. They double-click on their icon for VMWare and they connect to my environment. So you have a cheap end point that’s pretty secure with no anti-virus needed because you’re running a Goggle Chrome operating system. It’s very lean and super small footprint and inexpensive for small and large companies.

Jonathan: Okay, let’s back up for a second. I just want to correct one thing that you said. You said ‘my VMWare.’ When you’re really saying ‘my VMWare,’ you’re talking about salespeople out in the field who have these Chromebooks can VMWare into their corporate data.

Nigel: That’s correct. There’s two avenues on the connection.

Jonathan: Let me just back up. Just for our audience here who really might not be as technically savvy as you and I are, I just want everyone to understand that when we’re talking about the VMWare button on the Chrome laptop, that would go into their corporate offices.

Nigel: Either/or Jonathan. So say Halyard Consulting has 50 employees and your employees are using Chromebooks, they’re connecting to either your VMWare environment that’s hosted in your building or hosted with a company like Vax Space or VMWare. VMWare now has a service called Hybrid Cloud where you can buy a piece of the cloud or a piece of that environment and say ‘I need 50 desktops.’ So you pay that monthly fee. You can get a startup for I think $35 for your pool of desktops to get started. And you jump in there and say, ‘Provision me 50 desktops.’ Okay 50 employees, here’s your 50 Chromebooks. Go to work. And they’re all connecting to a choice. Jonathan’s IT department, which you don’t want to handle, right? You’re a small business. You don’t have IT.

Jonathan: Right.

Nigel: So you outsource your IT by buying this cloud service from VMWare and connecting to VMWare’s virtual desktops, not the ones that your internal IT department has bought. So in my situation right now, I’m the other avenue. I’ve built VMWare for my company. So my employees are connecting to my environment. But if I want to save my company money, I can get rid of all that infrastructure that I’ve built and I can move to a cloud service. I don’t have to support the server. I just have to help the end user get connected to that service and keep paying my bills to make sure the desktops stay online.

Jonathan: That’s remarkable. That is incredible. Wow. Fix your audio again. We’ll struggle through this. Luckily for everybody who is listening, Nigel and I plan to do a couple of these really going in depth into cloud computing and VMWare. Hopefully, this is Nigel’s first time on a Goggle Hangout chat like this. Hopefully, for this, throw the MacBook into the air and shoot it with rifle. And go buy himself a real computer, maybe even a Chrome laptop, which would only cost him $200 and has great audio.

Nigel: Or a better microphone.

Jonathan: I kind of asked the question and I know we haven’t even scratched the surface on what we wanted to talk about, but again the remote accessibility of you being the IT guy for a company. You’re located in Texas. Do you physically need to come to New Jersey to help somebody build out their VMWare?

Nigel: Not necessarily. Not necessarily. It all depends on where they want that infrastructure to live. Do they want all of it 100% in a cloud environment from VMWare? Then no, I could stay at home in flip flops and shorts and sunglasses and we can get this set up. There’s obviously a good point to be in front of the customer, right? But there’s probably no real need unless there’s going to be infrastructure on-site at that firm. Rolling out the desktop is a situation where you might want to have people out there to help out with that. But you’re minimizing your IT. You’re bringing your IT back to one person. You’re cutting the costs. Our company is three people in our IT department. And my VMWare infrastructure and what I do, without it I could easily have three of me.

Jonathan: And you’re supporting how many employees?

Nigel: We have 98 employees.

Jonathan: Okay. So it’s three of 98. Or you subtract the three from the 98 and you’ve got 95. That’s really incredible. And speaking about this new VMWare desktop provision racks space kind of thing, you could almost go down to one.

Nigel: Easily. And that works for the small business because they can, one, outsource easily to a consultant that they care about. Or if they have one guy that’s just doing desktops and fixing iPhones all day for them, he can easily adapt or learn that service and set it up just as easy as you and I can sign up to AWS and make a server

Jonathan: It sounds like VMWare is just light years ahead of like where Amazon is or where Citrix is. Is that right? Or are they like neck-and-neck at this point?

Nigel: Of course, I’m a little biased in the VMWare stuff, but I watch both sides of the world, or all three or four sides with Amazon, Google and so forth.

Jonathan: Let me ask you. So is it Citrix, Microsoft, Amazon, Goggle? And obviously VMWare. Are those the five players right now?

Nigel: I think the big players are VMWare, Citrix, Amazon for desktop computing. For virtual desktops. And then for your server side, you will always have Amazon. Google is out there for all the cool applications they can provide and the virtual storage with their Goggle Drive. So they all kind of partner together. And it’s really nice to see Goggle work with VMWare and not butt heads with it. Because it makes it confusing, even for guys like me that understand it. I don’t know what technology sometimes I should be paying attention to. So sometimes it’s a little confusing. I want to keep going the VMWare path, but I also want to be educated to all the other services. And nowadays, it seems like there’s so many that you need to stay home and read books all the time to figure it out. It’s kind of tough.

Jonathan: Right. And there’s nothing more frustrating than spending a year educating yourself on an application or a network or system of code that then just isn’t adapted.

Nigel: Right. Either it’s not flexible or it gets bought out and changed and you really do want to follow the big leaders. And I think Microsoft is not far behind. But they are definitely not in first place.

Jonathan: Wow. That’s remarkable. Tell me, VMWare Horizon 6 was just unveiled. Is that….now you were saying that Goggle Chrome was going to run VMWare?

Nigel: The VMWare Horizon. VMWare went through some rebranding and some renaming of their software, so the VMWare desktops as a service is basically the Horizon Suite. So VMWare came out with their product called VMWare View for desktops. And that was converted to VMWare Horizon View. And then just recently renamed to Horizon Suite. So Horizon that was just unveiled, version 6, is the product that you would be able to connect to on that hybrid service if you were buying the Chromebook and connecting to that service. So you’re going to get all the features of that robust system that just came out on those desktop-as-a-service type companies or offerings.

Jonathan: Wow. It’s really making it hard for anyone who’s thinking of buying $1,000 to not look at Chromebox and Chromebook as an alternative. Because you can run these things so thin that you don’t….Dell must just be shaking in their boots.

Nigel: Well, I wonder about that. Because I’m considering it. We’re a small business of 100 people. And half of our workforce can work mobile right now because of VMWare. And the next guy sees that and he says, ‘Hey, why don’t I do that? I could be in Indianapolis and making a sale, and I don’t have to look at my email on my phone or try to bring up a sales order on my phone or my tablet. I can actually have a full-blown desktop screen that you could plug into a bigger monitor or just have a great experience and not have to worry that you can’t do your job while you’re floating around the world continuing your life and the weekends.’ People constantly want to work on the weekends at my company and it seems to be growing all the time. It’s incredible.

Jonathan: Is that a positive thing that they want to do?

Nigel: I think it’s positive. I think it’s positive. With a lot of people we have in sales for our company, it’s important that they’re working those times. And we do serve Asia. So we have a couple of people in international that like to work late at night to help out people in Singapore and so forth.

Jonathan: Now I was doing a little bit of research. Even with this Goggle Hangouts, we put in keywords and we see what terms come up. I’m just going to throw a couple of these out there and see if you can address them.

Nigel: Okay.

Jonathan: I typed in VMWare and obviously VMWare came up, and four other keywords came up. Thin App. Work Station. VMWare Fusion. And VMWare Player. What do those things mean?

Nigel: Okay. [garbled]

Jonathan: Maybe you have a different microphone. It’s not working. I don’t want to keep everybody around. So I think we’re going to have to end it there. Everybody I really appreciate you sticking with us despite the difficulty. And we will do this again. We will cover more information. I did just want to mention that Nigel is going to be, well, so VMWorld conference is taking place pretty soon. And for anyone who is going to VMWorld, I guess the way they do it there is they’re going to have a competition to vote on presentations.

Nigel: Hello. Hello.

Jonathan: Oh, you’re back.

Nigel: I was nervous you were going to hang up on me and I went to Goggle Hangouts and figured it out.

Jonathan: So are we blaming Google for the problem?

Nigel: Google Hangouts had my default microphone as a different microphone and the Mac had a different microphone as my default. So now we’re all synced up I think.

Jonathan: I get it. So blame the back. So Nigel, we were running quickly through those keywords. Did any of those seem to make sense to you? Or did they mean something to you?

Nigel: Yes. I know what all of those programs are. And they are Thin App. So Thin App is a small program that works with the virtualization technology that I use now, which is our desktops. So basically, Thin App can take an application and turn it thin, basically. So what that means is you have an application that only works on Windows XP. But Windows XP is no longer supported and you have to go to Windows 7 or Windows 8 and now you can’t run that application. So you run your Thin App and you install the application. And it encapsulates the application with the Windows registry around it. So if you imagine like a pill. So the pill capsule opens up, you put your application inside the pill and close it. And the outside of that is the registry. The Windows XP. The cool things that make it work in Windows XP. And then it delivers it as an executable. And you can place it on someone’s desktop on Windows 7 and run it. And the application thinks that it’s running inside of Windows XP, even though the user experiences that I’m on Windows 7 or 8 and I just double-click on the icon. So we use that in our environment for one reason only and that is our desktops are very, very lean. So they don’t have many applications on them, which makes them high performance desktops. We Thin App Google Chrome. We Thin App Firefox. We Thin App TeamViewer. We ThinApp FoxIt for PDFs and Adobe PDF Reader. What that does is that allows me not to load and make the machine very fat and heavy. And the applications run off of a server that’s just a file share. It’s kind of technical, but basically the user clicks on it, they see the application open. But in my mind, it’s going across the network, grabbing the application and running it. And I can deliver the application by clicking a button to the user’s desktop.

Jonathan: Okay. That is complicated. Because in the beginning of what you were saying, it almost sounded like this was a solution to run any legacy software ever.

Nigel: It is.

Jonathan: So it’s really two things.

Nigel: It is.

Jonathan: So I can essentially run any legacy software where the operating system is no longer available.

Nigel: Doom

Jonathan: Oh, play Doom, okay.

Nigel: Yeah, you can spin out things from Windows 98 that only worked on Windows 98. And then you can deliver to Windows 7 and have a good time.

Jonathan: Or B, I can actually run the applications that I run universally across my business network in a Thin App. So that it’s almost like an imbed code or an emulation code where I’m looking at a program that’s actually running on the server.

Nigel: Correct.

Jonathan: So it’s not loading all…well, that’s remarkable. Again, this changes everything because I am in the process of moving away from an IBM/Dell desktop that’s taking up room on my desk. And I’m going to a Chromebox. One of the reasons I haven’t done that yet is because I haven’t….I’m 99% there. There’s just two or three applications that I cannot find a compatible plug-in in Chrome that does what I need it to do. You’re essentially saying that I could wrap those apps that I’m currently using, software that I’m currently using…

Nigel: Not for your situation. I know where you’re going with this, but not for your situation. This is not going to work. You cannot Thin App an application to work on a Linux or a Chrome type application server or a Chromebook OS. This is for Windows. [crosstalk] So this is for legacy Windows applications to run on newer Windows applications. What this does is it allows the small businesses that can’t afford or have issues moving to Windows 7 or Windows 8 because they’re stuck in an application that’s holding them back.

Jonathan: Yes.

Nigel: It allows you to Thin App that application and get them onto
Windows 7 or Windows 8 so they can move into the next century.

Jonathan: Gotcha. Okay, I understand completely.

Nigel: I see where you’re going, but that is not very far-fetched in my mind. I think they’re going to tackle that next.

Jonathan: That’s brilliant. That would be brilliant.

Nigel: The other applications real quick. Work Station is another application that you use in Windows and Linux and that lets you build a virtual environment within your machine. So if I have a Windows machine and I load Work Station, then I can virtualize a couple of machines and I can have a server built into my laptop. And I just open up Work Station for my little environment. So that’s nerdy there.

Jonathan: Yeah.

Nigel:Fusion is the same, but Fusion is the Mac version and I use Fusion on my Mac. So on my Mac, I have Fusion and in there, I have Windows 7. So I can boot up Fusion and use Windows 7 all day long and I do that 24/7 at my job. So I have a 27-inch iMac that I’m using 30% of the Mac side of it. And I’m using Fusion to run Windows 7, Windows XP and Pandora.

Jonathan: Pandora?

Nigel: Yeah, I threw some Linux in there too to play around with.

Jonathan: And to go full circle, VMWare Player?

Nigel: Player is a smaller version of WorkStation. In the beginning of getting people off of Windows XP…..we have an application that only runs on XP at our job. So they have Windows7 on their desktop. You install Player and then if I stuff a virtual machine inside a Player. They click on Player and it basically plays the virtual machine and plays the file they open up. And it looks like they have a small Windows XP screen floating just like Word or Excel floating on your desktop. So that’s what Player is. Another company that does that is Oracle. Oracle does Virtualbox. That’s the same as Player and a very good application.

Jonathan: Well going forward….

Nigel: We can always go into those later.

Jonathan: Yeah, when we do our next session and we kind of play this out. Because the idea is to do a couple of these sessions, pull the data together, and then possibly build a book around it within the series.

Nigel: With better audio.

Jonathan: With better audio. We will have to make this more entertaining. Maybe I’ll juggle while we talk about these concepts that are very important for the small business to understand. But the CEO watching this video isn’t going to want to listen to a bunch of tech jargon.

Nigel: Understood. So those things are very good applications, but at a different level of expertise. Going back to being confusing, there’s so many things that do the same thing that it’s kind of hard to say what fits my business. There’s many options for big and small at that point really.

Jonathan: Now let’s tackle VMWorld. I was trying to do that while you were adjusting your microphone. First of all, when is it and where is it?

Nigel: VMWorld is August 23th,24th all the way through the 28th. That’s in San Francisco at the Moscone Center. This year will be my first in attendance. I just got approved the other day, so I’ve purchased my tickets and I’m ready to go. I also have been asked to be a co-presenter with another firm that I work with. We own their software. I use their software within our virtual environment. That company is called Infinio and they help us accelerate our storage so our users have a better experience on their desktops. You always need some acceleration to make things faster when you can. And it’s cheap on a budget. Very good. We try to run very lean at our company, so it was a good choice for us to work with them. We’re going to go over how we set that up in one of the sessions. But in order to get the session, you may know this, sometimes they have to be voted in. So we have to get the most votes and not get voted off the island and get voted in the island. And then you might get a chance to speak in front of a couple thousand people.

Jonathan: Yeah. I am not a fan of voting for conference sessions. It tends to end up to be biased, people who are either very well known in the industry or people who have a ton of friends that happen to be attending the conference.

Nigel: That’s exactly how I feel right now. So I’ve said very little on Twitter about it. I’ve sent maybe one or two tweets, and I’ve left it alone because I don’t want to be that guy who said, ‘Oh, I told everybody. And nobody knows who I am, so why should they listen?’

Jonathan: Right. I guess it would be worse if you blasted it out and then wound up still with one vote. Well, clearly you are very educated in VMWare and it would certainly…I’ve been on the conference circuit for years. Not about VMWare, but about Internet Marketing. It’s really exciting. You meet incredible people, both other speakers and…It’s just a different experience. I would never go to an Internet Marketing conference anymore where I’m just an attendee. You just get so much out of being a speaker for the limited amount that you speak, 40 minutes or whatever it might be, and all the work that you put into it. It just pays you back tenfold in who you meet, who you get to talk to, different experiences that people have with, in your case, software or something like that. If you can get up and speak, and listen there are a lot of people who cannot get up and speak, then you should definitely try to get in there.

Nigel: I should be okay. Even thinking about it sometimes makes my stomach turn into a knot.

Jonathan: And you’re months away from doing it.

Nigel: Exactly. I’m months away.

Jonathan: You haven’t even gotten the votes yet, right?

Nigel: No, no.

Jonathan: It’s like American Idol.

Nigel: I’m sweating already.

Jonathan: Exactly. Well, that I might even pay entrance just to watch. Well, great. It’s always such a pleasure to talk to you, Nigel.

Nigel: You too.

Jonathan: We have such a great friendship. It’s very off-the-cuff kinds of things. And it’s always nice to talk to you about real technology.

Nigel: And you the same. I’ve learned a lot to be honest with you with my own experiences on the Web. And I hope my blog lives up to some of your SEOs in awesomeness. So it’s nice to be able to share those experiences because I don’t expect you to be as technical as me. And I sure as heck don’t know everything that’s going to make me stand out on the Web, but one of these days I’m going to learn.

Jonathan: Right. What is your blog name?

Nigel: I’m going to keep it simple. My blog is

Jonathan: So you’ve been building that out around VMWare.

Nigel: Yes. I kept it as mostly virtualization. Sometimes I’ll talk a little bit about issues that I’ve had. Not life issues, like oh gosh, I wish I didn’t have to put tires on the car. I’ve had some issues with Linux. I’m using AWS to host my blog. So I’ve built my own server at AWS and I manage that Linux server and my blog through WordPress. And I’ve had some issues with Linux and learning that. So I’ve posted a couple of cool things about that too.

Jonathan: That’s awesome. That’s great. I run AWS obviously. I’m not as technically savvy as you are so I hired somebody to do the whole thing.

Nigel: I may do that next year because it’s a pain in the butt.

Jonathan: No, he’s brilliant. He’s a Godsend. If he comes back and says to me it’s going to cost x amount of dollars, I’m just throwing the money because I’m like ‘you know what you’re doing’ because he’s brilliant. Okay, so to all of you who have made it to this point in the episode.

Nigel: Thanks for hanging in there with my technical difficulties. Thank you. Thank you.

Jonathan: I think we’ve gotten them resolved now for the next show we do with Nigel. And I do want to hear from all of you. I want to know if this is a topic that you’re really interested in. Is there an aspect of VMWare or an aspect of cloud computing that you would like us to talk about? We can certainly put something like that together. Please comment on YouTube, on GooglePlus, on Spreaker. We’re everywhere. And the numbers are always growing. I always say thank you for that. Go and vote for Nigel. If you’re going to VMWorld, please…Nigel, where can they go and vote?

Nigel: The voting is pretty easy. If you go over to, there’s a link on the top of the page where it says ‘Call for Papers, Vote Here.’ So you can click right on there and vote. The name of my session is “2354 NSA Puts the Pedal to the Medal for VDI Performance.”

Jonathan: Is that number a year date, like a start date?

Nigel: No that’s their target number. I’m number 2,354 that submitted, so good luck getting a speaking position.

Jonathan: Wow. Wow.

Nigel: And not the NSA that’s listening to your text messages or phone calls. National Specialty Alliance is a company I work for. We like to call ourselves NSA because it’s kind of cool.

Jonathan: It’s not kind of cool at all anymore. I think maybe years ago it was kind of cool. Now everyone is, what is NSA? Who are you?

Nigel: I hand out pens with NSA on them and people look at me weird.

Jonathan: Okay. Well, definitely that’s great. Please go and vote for him. You have to attend VMWorld in order for you to be able to vote?

Nigel: Actually, you just have to sign up for a account. You don’t have to show up to vote. So you make an account, vote for Nigel because you think he’s cool, and we’ll see if people show up to see me sweat bullets.

Jonathan: So for $10 I can hire an entire town in India and just get you votes. That was a joke VMWorld. I’m certainly not going to do that. Nigel, thank you so much. Thank you so much everyone for listening. Have a great week.

Nigel: Thank you Jonathan. Have a good night.


Again, this is Jonathan Goodman and this is the World of Internet Marketing. You can follow me @HalyardConsult on Twitter. New episodes of the World of Internet Marketing can be heard every Friday. You can access the archives of my previous shows on – user name Jonathan Goodman. The podcast is also available with transcription at and one week after the episode airs. Thank you all for listening to another episode of The World of Internet Marketing. Don’t forget to pick up my book The World of Internet Marketing on Amazon, and if you like this podcast please share it with your network of friends and family. Have a great week.

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