Citations. Why (and How) They Affect Your Google Rankings | The School of Internet Marketing – Episode #20

by James Martell on May 26, 2014

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Do you look for ways to create citations for your website? Have you given any thought to how citations affect Google rankings? Do you know why it affects them? If you aren’t giving thought to how citations influence where your website lands in search engine rankings, or if you aren’t bothering with citations at all, then your search engine rank could be suffering as a result.

Citations is only one of many factors you need to look at when it comes to improving your local Google rankings. Those who keep up with the most up-to-date techniques, such as using social media, content marketing, and citations, tend to rank higher in search engine listings.

Does this sound like the methods your business is using? If you’re interested in making citations work for your small business website, then you’ll want to invest 20 minutes to listen to this edition of The School of Internet Marketing podcast where your host Nick Jaworski interviews James Martell, founder of The School of Internet Marketing and VP of Product Development for jambMEDIA about why and how citations affect Google rankings.

Getting customer reviews for your business is more than an online pat on the back. B2B Marketing reports that Google sees ratings at sites like Yelp and Epinions as citations which link the content back to your website and add credibility to your business. This podcast is a chance to learn why those citations matter when it comes to Google rankings.


Improve Google Rankings with a Single Update

Recent episodes of this podcast talked about things like internet footprints and the things Google wants to see on webpages. Meanwhile this episode segues into the topic of citations. James kicks off the episode by explaining what citations are in the online world. This is something James first heard about at a past conference, WebmasterWorld’s PubCon. During the event Matt Cutts, chief of Google’s Webspam team, divulged the mistake that affects about 70% of listings in business directories, and explained its effect on Google rankings. If this is a mistake that you’re making now, then you can expect it to reflect on your Google rankings.

The Reason Why Citations Matter to Google

Next James discusses how citations affect Google rankings. He describes why citations matter to your internet footprint, and why it’s so important to maintain accuracy. During this episode he addresses these questions as well:

  • Do mobile apps have any bearing on my citations?
  • How do citations affect my search engine rankings?
  • Why do I need to publish my business’ physical address?
  • Are there any ways I can increase my citations online?
  • What are some common mistakes I can avoid with citations?

Now think for a moment about the citations for your business. Are you always on the lookout for ways to increase the number of online citations for your business? Do you actively avoid mistakes in hopes of a higher Google ranking? If you answered no to either of these questions, then it’s time to take another look at your citations and fix what’s broken.

Useful Tools to Keep All Your Citations Up to Date

Then James goes on to talk about fixing an inaccurate citation for your business. He explains how to go to each site that lists your business to perform manual fixes, and then talks about tools that could repair everything in one fell swoop. James next briefly discusses how many citations you could have online for your business, and how it might affect your presence on search engines like Google. He also gives examples of specific sites where you might list your business using the appropriate category. There are so many business directories online that could list a citation for your business. Your competition uses these directories to enjoy higher Google rankings. Doesn’t your business deserve the same? The episode wraps up with James sharing a final tool that he finds handy. He explains some of the tasks this tool can handle for you, and explains how citations affect Google rankings for small businesses that take advantage of it.

Are You Ready to Enjoy Higher Google Rankings?

If you’re ready to learn more about why and how citations affect your Google rankings we invite you to listen to the podcast. If you have questions or comments, join (or kick off) the conversation below.

Did You Enjoy the Interview?

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