I answer a call from “Larry” how is quite disturbed about some Internet marketing product he purchased online. You’ll discover two ways to recycle disappointing information products to produce results in your business.

Before you comment, I know an OC3 is not as expensive as an OC48. However, a lot of OC3′s are being installed these days, it’s the new T1. Last mile fees are good for the economy, aren’t they?

Second, I know a pop-up isn’t a black hat strategy, it’s just annoying. The point I was making is that some Internet marketing is cheesy, unprofessional, and carries no value in the business-to-business world.

You’ll discover how to make anything you learn relevant and meaningful to your business bottom line, and how to get results now. You don’t have to game search engines, you don’t need any new tricks, you just need to listen to GeekCast.fm.

Referenced in this Post

• Comcast Apologize for Super Bowl Porn Glitch (WSJ Digits Blog)
• Yanik Silver, Dan Kennedy, Alex Mandossian, Joel Christopher, and Jay Abraham (If you are into Affiliate Marketing, don’t forget Shawn Collins and Deb Carney.)
• The Importance of Follow to Your Business

Disclosure: I own Hitt Publishing Direct, a publisher who is in the business of selling information products.

Last week, Erik asks about reducing pay-per-click costs, only to discover he’s making money. Now let’s talk about web technology, when it works …

As you can see, my strength isn’t audio production. My strengths are in business development and the implementation of marketing technology. You’ll find out why none of that matters if miss this one thing speaking with a group.

This podcast touches on how to build social context and recycle what you know into lead generation products. Why two microphones are better than one. Plus …

The only proven way to do the same thing twice with confidence that you won’t screw it up. You’ll also hear horror stories from clients about not doing this one things.

Mentioned in this podcast …

• Applying Strategic Relations Membership Program where I re-purpose audio.
• Gallery of Crashes:
  • Technorati Fails
  • Google Crashes and SalesForce.com
• Past Shows by Justin Hitt for more bad samples of audio.

Please note: I would NOT kick a dog, no matter how mad I might be. It’s just an expression.

Last time on Website Profits: Building that understanding of what visitors want so you can attract more of them. Now for something completely different …

Addressing Erik’s question about reducing pay-per-click costs on his industrial website. He’s using PPC because he gets very few organic searches specifically for his product, wants pay per click to pull on a broader range of terms.

Reducing Your Pay-Per-Click Costs

I offer a few ideas to improve PPC return-on-investment, including testing and better lead capture. This is critical to understand before wholesale cutting any of your PPC campaigns.

What is more important than how much you spend on PPC? Your answer inside, including several other strategies that open the doors to new customers and leads for your business.

Where else you can provide value to drive traffic to your business website. How to get past the flashy to understand basic search engine optimization for your home page.

Learn an exact lead flow optimization strategy you can use on your website today to increase conversion rates, improve your PPC return, and make your bank account very happy.

Tools you ought to be using …

• Mike Levin’s HitTail Longtail Keywords
• WordTracker Keywords
• Google Webmaster Tools

Previously on Website Profits, Justin Hitt shows you how offline customer research gives him new insights into his visitors, …

Today’s message builds on last weeks by taking things a little further, a you learn how to have the conversation you need to understand buyers. You’ll also learn …

How to focus in on traffic that purchases your products or services, how to setup the scenarios and focus on the right buyers. Includes how to align your sales letters and landing pages with your visitors interests.

How can you get the attention of your real visitors (you know, the ones that buy?) This show answers how to find out what they want, and how to visitors engaged in what it is you do. I’ll go through the steps, give questions to ask, and show you how to get started.

I’ll talk about your 3-step website structure

Let’s not forget, your website is salesmanship in print. Are you engaging your visitor, doing the research necessary to connect with visitors who can buy from you? I’ve included two ways to do this research for free.

What is it that a great website does that you may have missed? Including what your website should really be about if you want to make sales and generate leads with your business website.

How to get invited to talk about your products or services in social networking communities without being a pest. The strategies you need to increase conversion rates and reduce content production costs.

Plus, great websites that aren’t pretty (examples mentioned in podcast):

• Oracle (solid product segmentation from home page, very simple)
• Sun Microsystems Inc (easy to use with hot deals on the home page)
• Dell Computers (excellent customer segmentation upfront, simple)

Ps. I was looking for an Internet marketing spoof video, something that really represented the crap that is out there … instead, I found an excellent Spinal Tap video that represents the contrast between what is being offer and delivered in the field.

In the last Website Profits program I covered optimizing your website across your business. Today you’ll discover …

The value of customer research, how to get with and in front of prospective buyers without irritating them. If you want your website to be relevant, this program shows you how to reach your prospective visitors. This topic was so important I did it in my car.

Insights that build relationships with visitors even before they get to your website. A great way to drive traffic to your website, while getting to know about what they want so they stay.

You’ll also get two tools for increasing credibility for you as a selling professional (the old fashion way.) Including what kind of information to discover and a hidden insight that perfectly connects you to prospects in social media.

Okay, if you want to add something ultra high-tech, you could follow up with prospects over a danish at your local coffee shop using your Blackberry Bold (even my old school T-Mobile MDA Smartphone can do that.)

You even get a little role playing, and if after that you still don’t think this program is giving you powerful tools to making more money on-line, then I’ll understand if you never come back. But if you’ll spare me a second chance, I’ll answer your questions below.

Welcome again.  In this show: Find out what really matters about your business website, screw traffic, this matters much more if you want profits.

We’ll talk about clustering keywords, content, and landing pages to get visitors to do this one thing when visiting (interacting with) your business.  This ONE thing isn’t the Web 2.0 lie everyone is spreading.

Discover who your visitors should be and what it is they want when visiting your website.  Who you must attract to your website if you want a profitable business website.  Where to start attracting the right customers to your website.

The right way to understand the people who buy from you, and two myths website designers and SEO companies push.  How to know what kind of content you should have to increase sales (not just get traffic.) Plus much more …

Stay tuned for upcoming shows where your questions are answered on reducing PPC costs while improving overall lead flow at your business website.  What are you thinking, What concerns you?  Your comments are welcome.

Welcome to this new radio program on GeekCast.fm, tentatively titled “Business Website Profits” where we’ll talk about the insights that build profits from your business website.

It’s all about increasing leads and sales from your business website, using the tools you already have to create better results in your business.

You’ll learn a little how to create results in your own business, the kinds of traffic you want, and how to find customers that buy from you.  Plus, I’ll touch on get back your life to spend more time with projects you enjoy.

This program is for the Business Website, NOT entertainment sites, NOT your Britney Spears’ fan site, NOT your Ring Tones site, … Instead this show is about your technology services site, selling your own services, and marketing your company.

In this call: You’ll discover a few insights about Google’s Long Tail focus, a theory on where search engine traffic is going for business-to-business websites. How the way search engines make money can REDUCE your traffic.

If you have questions about increasing business website profits, ask them in the comments below. Let’s cut through the hype of Internet marketing (and business marketing) to put money in your bank account.  Enjoy the show.