From the category archives:

The World of Internet Marketing

2014 World Cup Mania – How to Market

by Jonathan Goodman on June 26, 2014

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Hi everyone. This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. It’s great to have you with us. Today we’re going to say ole, ole, ole and celebrate the World Cup. First of all starting off, if you’re watching this video and it looks pixelated, I apologize. I am in a perfect storm of an old computer, or not necessarily an old computer, but a poorly made computer even though it was a fortune at time, and a slow void rate modem. A letter arrived the other day from Comcast and they explained to me that I might not be seeing the best speed as I could be seeing because I have an older modem. So we’re switching that out. We will eventually switch the computer out and I’ll look great in these videos, as I should.

Now getting back to the World Cup, there is a lot of action on social media. It is pervasive. Nearly 90 percent of the Twittersphere is lit up with the World Cup. So much so that as we see, and we’re going to go through the slides in a second, Google has kind of separated the World Cup away from Google Trends and made it its own Google Trend and is elaborating putting in and showing trends within the World Cup. As people tweet and as people talk about this on social media, their impact and engagement is incredible. So the question really becomes how can a small business market to the world? Or maybe not even the world, maybe just your portion of the world, maybe just your localized area, but how can you engage using the enormous amount of traffic and engagement that is happening from this one event. So let’s get into it. We’ve got a great slide show.

Slide 1: Halyard Consulting – #WorldCup Mania – How to Market to the World

And I called it hashtag World Cup Mania. How to Market to the World. Now that little hashtag is because that is the most used hashtag for World Cup. It’s not 2014 World Cup. It’s not FIFA World Cup. It’s not any of those. In the United States, it is simply World Cup. We can talk about other areas. Brazil has a different word. Europe is using something similar, but not exact. But if you’re looking to capture the United States audience right now, it’s #WorldCup. Read the full article →

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The Power of the SWOT Analysis

by Jonathan Goodman on June 19, 2014

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Hi everyone. This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we are going to talk about the power of SWOT analysis. This is something that we do here at Halyard Consulting. I’ve got a PowerPoint presentation, so we’ll step through that.

Slide 1: The Power of SWOT Analysis

I’m going to talk to you about the difference between SWOT analysis. This is really a term that as someone who has gone through an MBA program, we kind of had it drilled into our head. But at Halyard, we do it a little differently maybe than you would if you were looking at financials or something like that. So we’ll walk through that presentation and give you an idea of what Halyard does for our clients in terms of the SWOT analysis. Read the full article →

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