From the category archives:

The World of Internet Marketing

Coaching and Corporate Training Part1

by Jonathan Goodman on July 17, 2014

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Hi everyone. This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. It’s great to have you with us. Today we’ve got a really special event for you. I had the opportunity to train the staff at Adam Leitman Bailey law firm. He is a large real estate law firm here in New York City and he needed his staff trained because they’re in the process of redoing their content and optimization for their website. So this is something that actually I do for several companies and Adam was nice enough to let us videotape it and put it up on the Web. It does actually run for 90 minutes, which is significantly longer than one of my podcasts. So what we’ve done is split it into two episodes. This is going to be the first 45 minutes and then you’ll see the following one in about a week. I hope you enjoy it. It’s about SEO and content optimization, content creation. It’s very informative. The sound is pretty good and I think you’ll like it.

If you could, do me one other favor. I have noticed that I’ve kind of stagnated in terms of the subscribers on this YouTube Channel. It is really critical for us to have the momentum to continue doing these. Obviously, the podcast is doing well. We’ve up on Blog TalkRadio. That’s really doing well. But it would be nice to see the visual subscribers being up here. So if you are listening to me on Blog TalkRadio or Spreaker or iHeart radio, you can find us on YouTube @ HalyardConsulting. The button should be right here to subscribe. You should be able to put that in for you. And it does mean a lot. It does help us in the rankings and, of course, the momentum and the enthusiasm that we all have for wanting to build this out. So thanks so much and really enjoy the show.

Training at Adam Leitman Bailey offices

I’ll give the presentation slowly and please feel free when you’re not eating to ask me any questions as we’re going through this. I’m going to talk about who I am, why I’m here, what is SEO. Search Engine Optimization. We’re going to talk about keywords and titles and descriptions. Because my understanding in talking to Annabelle and Nicole is that that’s the major part of the root of this content. So we really need to understand why we’re doing this, how to do it best and then go from there. Then Webmaster Tools, is anybody on the team working in the Webmaster Tools side? I kind of got an email that….

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How Amazon Fire Will Destroy Your Business

by Jonathan Goodman on July 3, 2014

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Hi everyone. This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we are going to take a detour from what we normally talk about in Internet Marketing and we’re going to focus on a recent announcement by Amazon for their new product called Amazon Fire. It’s a phone. And, you know, my understanding to the people who watch this podcast and listen to this podcast is that the majority of you are small business owners. This is going to be directed specifically to you. And it’s going to be directed to you especially if you have any type of retail location. Let’s get into this because this product should have you extremely concerned. And it is an affront to small businesses everywhere. I’ve created a little bit of a presentation and we’ll look at that now.

Slide 1: Halyard Consulting – How Amazon Fire Will Destroy Your Business

I call it How Amazon Fire Will Destroy Your Business. This is isn’t going to be a long podcast. I threw these numbers together after seeing the presentation that Jeff Bezos did. Isn’t Jeff Bezos a great guy? Doesn’t he look like a really fun guy that you could trust? Well, let me tell you something. This product that he is releasing, he is not a nice guy. You know, there’s one thing to build a respectable business, expand your product line, offer it across the nation, do great things like that. But what this product does, this phone is a direct attack on small businesses. Let’s look at what’s going on here.

So Amazon’s market capitalization is $149 billion. It’s not $1.4 billion. It’s a $149 billion. Their sales revenue in 2013 alone was $74 billion. Their stock price currently is over $324 per share. They spend an estimated $2 million to lobby the government for things like online sales tax that only benefits them. Transportation safety. I can only assume that it is to lower the transportation safety requirements. Privacy and Data. And believe me, while they say that they want to protect you, what they want is to gain further information about you. And Intellectual Property. $2 million to lobby the U.S. government for intellectual property. What are they trying to patent that costs $2 million to lobby the government? We already know that the government is willing to give away almost everything when it comes to money being handed to them. They are better than a charity like the Red Cross where the top official is making $400,000 a year. So meanwhile, Mom and Pop are writing a check to the Salvation Army or the Red Cross thinking that the majority of their $100 or $20, whatever it is, is going to help whatever relief aid is going on and it’s all going into the pockets of the corporation.

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