From the category archives:

The School of Internet Marketing

Post image for What Should I Write About? The Answer Is Surprisingly Simple | The School of Internet Marketing – Episode #24

Do you struggle with generating ideas to write about on your website? Concerned your content will not attract the search engines or the visitors? Business leaders are forever asking the question: “What should I write about?” when they are thinking about their online marketing.

Content is very important and Google is forever attempting to adjust the way it ranks pages so quality content comes to the forefront. If you’re interested in learning how to help your website come out on top of the Google rankings, then you’ll want to invest 20 minutes to listen to this podcast.In this edition of The School of Internet Marketing podcast, your host Nick Jaworski interviews James Martell, founder of The School of Internet Marketing and Vice President of Product Development for jambMEDIA about what you should write about on your website to attract your customers and the search engines.

The Changing Nature of Keywords

James explains that in the old days of Google searches, a user would often enter in one or two keywords in order to search for something on the internet. Now that has changed and the words have become phrases which can be 10 words long. This has come about because of mobile technology, where individuals will literally speak into their device to start the search for a solution. Read the full article →

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Post image for How to Satisfy Google’s Insatiable Appetite for Fresh, Interesting and Relevant Content | The School of Internet Marketing – Episode #23

Do you need help finding ways to satisfy Google’s insatiable appetite for new content? Do you want to dominate the search results for your keywords? If you aren’t feeding Google’s desire for continuous, fresh and relevant content, then you’re missing out on higher search results.

Google rankings are the lifeblood of many businesses. Businesses that continually add fresh content to their website typically rank higher than ones that don’t. What are you doing to ensure that fresh content is being added to your website?

If you’re interested in learning more about dominating Google’s search results, then spend 15 minutes listening to this episode of the School of Internet Marketing Podcast. Read the full article →

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