From the category archives:

SEMcast

In SEMcast #18 Kelly discusses recent SEM news as well as 3 quick 15 minute paid search fixes (do them!) and marketing for mobile apps. Follow Kelly on twitter or check out her blog on in -house search engine marketing. Send in your search engine marketing questions via a tweet, a blog comment, a youtube [...]

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SEMcast #17 – Google Twitter Ads

by Kelly Gillease on November 30, 2010

In SEMcast #17 Kelly discusses Google’s beta Twitter Ads. Check out an image of the Twitter Ad on the podcast feed, or via this link to Kelly’s Twitter Ad article on Search Engine Land. Follow Kelly on twitter or check out her blog on in -house search engine marketing. Send in your search engine marketing [...]

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SEMcast #16 – Facebook and Mobile Ads

by Kelly Gillease on October 11, 2010

In SEMcast #16 Kelly discusses advertising on Facebook and mobile search engine marketing. Topics discussed include understanding Facebook targeting options, how to get started with mobile search campaigns and more! Follow Kelly on twitter or check out her blog on in -house search engine marketing. Check out Kelly’s new in-house columns on searchengineland. Send in [...]

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In SEMcast #15 Kelly catches up on all things search engine marketing after her two month sabbatical. Topics discussed include the Yahoo-MSN transition, how to recycle paid search marketing work for greater efficiency and affiliates and search engine marketing policies. Follow Kelly on twitter or check out her blog on in -house search engine marketing. [...]

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In SEMcast #14 Kelly gives search engine marketers a to do list of strategic tasks for 2010. Also discussed are Google sitelinks and Merchant Center product links increasingly appearing in search results, and how search engine marketers can take advantage of these new links. Here’s the screenshots discussed in the podcast: Follow Kelly on twitter [...]

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