From the category archives:
This week we’re looking at changes in social media behavior. In the last year, we’ve a seen a decline in the creation of personal content in favor of linking to professional content. What does this mean for social media and how it’s used? We’re also taking a look at search behavior. We all try and [...]
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We’re back with our first show of 2011. We hope you had a nice holiday break, but it’s time to get back to work. The big news this week is the announcement of PerformanceExchange at Affiliate Summit West. MediaTrust’s new system connects advertisers with prospective new customers via our proprietary CPC bidding and customer delivery [...]
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This week we’re taking an in-depth look at the recently launched Offermatic – a savings services that helps customers save money without needing to present coupons, promo codes or vouchers. Instead, consumers link their debit and credit cards to the Offermatic service and advertisers send relevant deals based on the user’s purchase history. Priced on [...]
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This week we’re diving into the FTC’s call for “Do Not Track” legislation. The Federal Trade Commission is pushing web browser makers to include functionality to turn off tracking or monitoring of any kind. They say that users have a right to privacy online. Advertisers argue that tracking is necessary to customize news feeds and [...]
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Holiday shopping season has kicked off in a big way. This year online sales are expected to top $32 billion. That’s impressive, but when you compare it to the $852 billion being spent in total this holiday season, it’s really just a drop in the bucket. This week on Relevantly Speaking we’re going to be [...]
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