From the category archives:

PMA Industry Report

PMA Industry Report: The Art of the Deal

by Lisa Picarille on August 4, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Durk Price joined host Lisa Picarille Durk is the CEO of eAccountableOPM, an outsourced program management firm, he founded nine years ago. Durk has 10 years in the affiliate industry as both a [...]

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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Angie Seaman joined host Lisa Picarille. Angie is the Member Advocate for the PMA. She started her affiliate career at Kowabunga, managing affiliate programs ranging from local retailers and startups to Fortune 500 [...]

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PMA Industry Report: Overcoming Development Issues

by Lisa Picarille on July 13, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Nate Meyer joined host Lisa Picarille. Nate has been the lead developer for FlamingoWorld.com for the past 10 years as well as ForMeToCoupon.com for the past three years. He has more than 8 [...]

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PMA Industry Report: Content Curation

by Lisa Picarille on July 6, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Jim Kukral and Scott Jangro joined host Lisa Picarille. Jim manages a Web business consulting firm, the Biz Web Coach, where he helps businesses find ways to skyrocket their sales, leads and publicity [...]

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PMA Industry Report: Rebecca Madigan Gives PMA Update

by Lisa Picarille on June 29, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Rebecca Madigan joined host Lisa Picarille. Rebecca is the Executive Director of the Performance Marketing Association. She was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, [...]

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