From the category archives:

PMA Industry Report

PMA Industry Report: Monetizing Content

by Lisa Picarille on March 14, 2013

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Ron Tracy joined host Lisa Picarille Ron is an affiliate manager with My Essence. His corporate roles have included VP of North America, to Global Marketing Manager, to the Business Development Manager for [...]

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PMA Industry Report: Chris Johnson, UK Trends, Agile Commerce

by Lisa Picarille on February 28, 2013

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Chris Johnson joined host Lisa Picarille. Chris is Content Director & Conference Programmer for A4u’s first annual Performance Marketing Insights conference to be held in New York City, March 12-13. In addition to [...]

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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Crosby Haffner joined host Lisa Picarille. Crosby is the CEO of Tactara, an email service company that started in 2005. Prior to Tactara he was a turn-around CEO for small public companies. Most [...]

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PMA Industry Report: Peter Hamilton of HasOffers.com

by Lisa Picarille on December 12, 2012

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Peter Hamilton joined host Lisa Picarille. Peter is the CEO and partner of HasOffers.com, a software as a service company, providing tracking performance advertising. Peter was recruited to HasOffers before the product was [...]

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PMA Industry Report: Education Equals Growth

by Lisa Picarille on November 15, 2012

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Rick Gardiner joined host Lisa Picarille Rick is the CEO of iAffiliate Management, an affiliate management agency based in Minneapolis, Minnesota. Rick has 10 years of eCommerce experience and has contributed to the [...]

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