From the category archives:
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Nick Loper joined host Lisa Picarille. Nick is the founder ShoeSniper.com, a shoe comparison site. He’s been an affiliate since 2004. Nick has been very active in fighting the affiliate nexus tax in [...]
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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Brook Schaaf and Peter Bordes joined host Lisa Picarille. Brook is the Founder and CEO of Schaaf-PartnerCentric, an outsourced program management agency. Brook has been in the performance marketing industry since 2000. He [...]
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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Rebecca Madigan joined host Lisa Picarille. Rebecca is the executive director of the PMA, which she co-founded in 2008. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at [...]
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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Eric Heller and Karen Garcia joined host Lisa Picarille. Eric is the Founder of a new start up, Marketplace Ignition, focused on helping online retailers succeed at Operational (Feed-Based) Marketing. He has been [...]
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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Shelly Sullivan joined host Lisa Picarille Shelly is an award-winning public relations professional and a Sacramento political insider. She has more than twenty years of public relations and public affairs experience. She has [...]
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