From the category archives:

PMA Industry Report

Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing.

Today’s discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including:

  • how affiliate marketing can empower bloggers;
  • advantages of performance marketing over more popular monetization channels like AdWords;
  • ways to find the right advertising partner;
  • flexible types of ad units a blogger can use;
  • and FTC disclosure when using affiliate links

Resources covered in this podcast include:

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PMA Industry Report: The Importance of Publishers

by Lisa Picarille on January 29, 2015

Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric.

The discussion centers on PMA Publisher Recruitment Council and goes in-depth on the council’s mission, what they do, how to join them, and what to expect during January, which is their spotlight month.

The Publisher Recruitment Council is chaired by Lucy Bartlett of VigLink.

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