From the category archives:

PMA Industry Report

Sexy Advertising Tax Talk

by Lisa Picarille on March 16, 2010

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This time around we are doing talking about nexus and how it impacts affiliates.
Lisa Picarille hosted and was joined by Stephen Kranz, a partner with the Washington, DC law firm of Sutherland Asbill [...]

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Colorado Ad Tax: Behind the Scenes

by Lisa Picarille on March 2, 2010

Welcome to another episode of the Performance Marketing Association’s Industry report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.
Lisa Picarille was the moderator and the topic was the advertising tax – specifically what happened recently in Colorado. Lisa was joined by Colorado affiliates Marc Braunstein and Jeannine Crooks.
Marc [...]

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An Insiders Look at the FTC’s New Advertiser Guidelines

by Lisa Picarille on January 14, 2010

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This time around we talked about the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising,
Lisa Picarille moderated this episode and was joined by Tom Cohn and Rich Cleland.
Tom [...]

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Fraud: The Affiliate Manager’s View

by Lisa Picarille on January 8, 2010

Welcome to another episode of the Performance Marketing Association’s Industry report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.
Lisa Picarille was the moderator and we continued our discussion about fighting fraud in the affiliate space. This time we were joined by Jason Rubacky and Trisha Lyn Fawver.
Jason is the [...]

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Fighting Bad Affiliate Behavior

by Lisa Picarille on December 29, 2009

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.
I’m Lisa Picarille and today we are going to continuing our discussion of fraud in the affiliate marketing space with our guest today is Kellie Stevens.
Kellie is the founder of AffiliateFairPlay.com, which focuses [...]

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