From the category archives:

Online Marketing Crock Pot

In this episode the Online Marketing Crock Pots co hoists, Lisa Picarille and Todd Farmer, discussed the potential impact if the Supreme Courts decides to hear the Overstock/Amazon case against the State of New York. The decision of which case “the Highest Court in the Land” will take on is to be made on November 26, 2013. If the Supreme Courts does take on this case, it could finally be the end of the industry having to fight ill-conceived Affiliate Nexus Tax laws on a state-by-state basis.

The co-hosts also discussed the wrath and rash of Mother Nature’s storms and applauded decisions by big retailers as well as some affiliates not to work on Thanksgiving Day and instead keep the holiday a day for family, food and thanks.

Here are links to some of the things talked about during the shows:
Affiliate Nexus Tax Update: Supreme Court to Select Cases in November Read the full article →

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In this new episode of the Online Marketing Crock Pot co-hosts, Lisa Picarille and Todd Farmer, chat about Movember, changing the date of Halloween (a topic raised by Tricia Meyer on Facebook, and the marketing power of Duck Dynasty, which neither Lisa or Todd has ever watched.

The hot topic this week was online subscription-based models including the benefits for merchants and some examples of commission structures that work well for affiliates in this delivery method, which is on the rise. (Of course, Todd is a partner in an affiliate site that reviews wine clubs — which are in the subscription-model business. One of the most well-known wine club in this business is the Wall Street Journal Wine Club. They’re able to reach a lot of new subscribers based on their strong brand.)

After the Show
Lisa learned a new word this weekend – listicle. It’s the term used for content that appears in list form. People love lists and content creators are delivering what the masses want in spades.

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