Merchant ABCs

Merchant ABCs host Deborah Carney joined Kim Salvino and Amy Ely of buy.at to discuss Q4 planning, including tips on how to effectively support affiliates and generate the greatest revenue from this channel during one of the most lucrative times of the year. Topics include: ·         Important information affiliates need to effectively promote your program in Q4 ·         [...]

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Drew Thorne-Thomsen from Ring Revenue, joins Merchant ABCs hosts Vinny O’Hare and Deborah Carney to discuss the Ring Revenue service. Pay per call has been around for awhile but it is getting more traction as more affiliates are looking for ways to monetize offline advertising or other untraditional types of advertising and pay per call [...]

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Merchant ABCs hosts Deborah Carney and Vinny O’Hare joined Kim Salvino, Amy Ely, and Jeannine Crooks of buy.at to talk about the advantages and disadvantages of running programs on multiple networks. Topics include: ·         Managing creative, promotions, and information across all networks ·         Considerations: Ts & Cs, setup and monthly fees, tracking, network quality measures ·         Identifying network [...]

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This podcast outlines what conversion optimization is and covers the most common questions associated with how conversion optimization works. Lindsay Viscount and Sarah Bundy from All Inclusive Marketing discuss with Deborah Carney of MerchantABCs the most essential “need to knows” about conversion optimization and how it works. An ecommerce conversion rate is one of the [...]

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