In this episode of Creative Marketing ABCs:
Where and How to market your art…
In this episode, We talk about understanding WHERE you can market your art which also dictates how to market to that audience. We discuss how to determine where your audience might be so that you can effectively communicate to them. Depending on where your audience is best approached you can then decide how you want to send your message. Options are widely varied from print advertising, online promotion, direct mailers or even phone calls are just some of the ways to reach those you would like to buy your art.

• Know who you are marketing to so you can find out where to direct messages to.
• Where is your audience – online vs offline?
• How do you communicate for different location types – ads vs social media vs exhibiting etc.
• Online marketing such as SEO focuses on content and keywords.
• Twitter and Facebook can reach “followers” you’ve attracted.
• YouTube is greatly underused as a way to market products or services.
• Add in descriptions and make sure to include a credit to yourself and your website on all locations you share your art online.
• Always include some kind of branding with products or services you offer.
• Social media is a great tool for marketing online.
• Blogs are important – “just write about your art, you don’t need a sales pitch”.
• MAXIMIZE your time and ability to get leads.

Action List this week:

We invite you!

• If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
• We also welcome you as a guest on the show, please contact us to learn more.
• Subscribe to the podcast to keep up-to-date with more tips and ideas to market your art and design.

Where to find us:
Find us on iTunes and Twitter

Deb - Twitter & Loxly Gallery
Jen – Facebook &  JGoode Designs

Thank you to Geekcast.fm for hosting our show, be sure to visit them for other great podcasts about internet marketing.

In this episode of Creative Marketing ABCs:

Who are you Marketing to?

In this episode, We talk about understanding WHO you are to. Once you determine what you are marketing, you can then determine WHO to direct your marketing message towards. We discus how to find who to promote to, how to interact and communicate with your audience:

• Knowing WHAT you are marketing will determine WHO you are marketing to
• Connecting with your audience
• Benefits of understanding “who”
• Understanding the sales line, not all marketing is direct to consumer
• Points that help determine “who”
• How to avoid the “everyone might want my art” mentality when planning to promote

“Understand who is holding the purse strings?”

HAPPY WHO Finding!

Action List this week:

• Sit down with your WHAT list items and outline 5 potential WHOs for each item might be promoted to.
• Cross reference each 5 who list to determine which “WHAT” to start marketing first
• Consider: Where can you connect with those people?

We invite you!

• If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
• We also welcome you as a guest on the show, please contact us to learn more.

Where to find us:
Find us on iTunes and Twitter

Deb - Twitter & Loxly Gallery
Jen – Facebook &  JGoode Designs

Thank you to Geekcast.fm for hosting our show, be sure to visit them for other great podcasts about internet marketing.

In this episode of Creative Marketing ABCs:
What are you Marketing?
In this episode, We talk about understanding WHAT you are marketing. Before you can put a marketing plan into place, you need to understand what exactly you are promoting. We discuss the various angles of the “what” including:

• How to understand what you are actually selling as an artist, designer, etc.
• Services vs goods and understanding the difference
• What is promoted determines the message used to promote
• Artists can marketing the same “what” in multiple directions
• Selling online requirements for success
• Understanding what actually sells can determine what you produce to sell more of
• Realizing what commercial art is

“Look beyond the canvas to determine why would someone buy and how would they buy it?”

Action List this week:

• Sit down and list items: WHAT are you selling, what are you promoting.
  

We invite you!

• If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
• We also welcome you as a guest on the show, please contact us to learn more.

Where to find us:
Find us on iTunes and Twitter

Deb - Twitter & Loxly Gallery
Jen – Facebook &  JGoode Designs

Thank you to Geekcast.fm for hosting our show, be sure to visit them for other great podcasts about internet marketing.

What does marketing mean to artists?

Marketing is: The Total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping storing and selling.
~ Dictionary.reference.com

In this episode, We talk about what it means to market. What artists might have to market and how they might market their wares.  We share an overview of ideas for successful creative marketing including:

• Sharing promotional items when shipping or delivering your art.
• Consider merchandising both on and offline.
• What is the difference between advertising and marketing.
• Giving yourself credit to build brand awareness.
• Tell your audience what you have to offer, don’t assume they always know.
• What do readers notice most on a website.
• Importance of captions and call to actions.
• Our favorite aspects of marketing.

Questions to ask yourself:

1. What do you have to marketing? (Your Art, etc.)
2. Who are you marketing to?
3. What does this audience need?
4. Why do they want what I have?

Resources:

• Art marketing Information on Art Bistro
• Art Marketing with Tara Reed
• Smartist Teleseminars

We invite you!

• If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
• We also welcome you as a guest on the show, please contact us to learn more.

Where to find us:
Find us on iTunes and Twitter

Deb - Twitter & Loxly Gallery
Jen - Facebook, JGoode Designs

Thank you to Geekcast.fm for hosting our show, be sure to visit them for other great podcasts about internet marketing.

This episode is an introduction to what we’re all about, what we hope to offer and who we are.

The hosts of the show are Deborah Carney and Jen Goode.

Deborah is a photographer, digital artist and writer. She also has a talent for marketing and the affiliate marketing industry. She has provided services as a wedding photographer, surface designer and jewelry maker. Her passion is in photography.

Jen is work-at-home mom of 3, Illustrator, craft designer and a social media enthusiast. She has offered services for client design as well as surface design, crafting and scrapbooking. She’s currently focusing on art licensing and product design.

Both women have been successful in various directions selling and promoting their art. They will be sharing their insight for subjects such as where to make money with art, how to charge for art and how to promote your art and create a brand.

We invite you!

• If you have a topic you’d like us to discuss or a question you’d like answered, contact us.
• We also welcome you as a guest on the show, please contact us to learn more.

Where to find us:
Find us on iTunes and Twitter

Deb – Twitter & Loxly Gallery
Jen – Facebook, JGoode Designs

Thank you to Geekcast.fm for hosting our show, be sure to visit them for other great podcasts about internet marketing.