From the category archives:
by Don_Campbell on October 24, 2011
With the overabundance of business books on the market, it’s tough to find one that has new ideas and is truly memorable. Made to Stick – Why Some Ideas Survive and Others Die delivers both of these qualities and is my new favorite business book. The authors are two brothers, Chip Heath and Dan Heath, [...]
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by Don_Campbell on August 29, 2011
Even though Steve Jobs won’t be in the spotlight any more as Apple’s leader, you can still learn tremendous business lessons in this book, The Innovation Secrets of Steve Jobs by Carmine Gallo. This in-depth analysis of what makes Steve and Apple great will allow you to take any business situation and ask the question, [...]
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by Don_Campbell on July 11, 2011
Online video is a medium that is often overlooked when it comes to small business marketing plans. Many small business owners don’t realize its importance for SEO or are simply afraid of getting in front of the camera. In this podcast I was interviewed by Bob Thordarson, CEO of BlueCapp Inc., and we discussed some [...]
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by Don_Campbell on March 2, 2011
It’s my privilege to interview marketing expert John Jantsch, successful marketing consultant, best-selling author and the man behind the Duct Tape Marketing blog. From his years of marketing experience John consistently shares tried-and-true marketing ideas and strategies with small business owners. Some of the topics we discussed include the importance of online reviews to small [...]
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by Don_Campbell on November 2, 2010
Randy is part of the Expand2Web team and he put his expertise in local SEO to the test by building a web presence for his wife’s optometry business. Starting at ground zero, he built her a WordPress website, worked on targeting certain local keywords to drive organic search engine traffic to her site, and now [...]
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