From the category archives:

Brandmouthing

Selling Your Brand with First Impressions

by Shawn Collins on May 1, 2009

This week on the Brandmouthing podcast, I talk about a billboard I saw from the highway while driving through Connecticut this week. The billboard was from a woman named Pasha Stocking who is looking for a job in marketing. I thought it was a great example of a job candidate doing something original, rather than [...]

{ Comments on this entry are closed }

Love, Hate, and Google Profiles

by Shawn Collins on April 24, 2009

This week on the Brandmouthing podcast, I talk about Google Profiles and whether they are something we should embrace with our brands or run away from quickly. I also talk about a similar service from PeoplePond. Show Notes Google Profiles Shawn Collins Google Profile Google search for Shawn Collins Shawn Collins on PeoplePond Google Forcing [...]

{ Comments on this entry are closed }

Secure Your Brand on Social Media Sites

by Shawn Collins on April 18, 2009

This week on the Brandmouthing podcast, I talk about securing your brand identify on the key social media sites. Consistency is key, so you’ll want to use the same name across all of the big social media sites. I messed up there and built presences in the past with random names in places like Flickr, [...]

{ Comments on this entry are closed }

Branding an Unbrand

by Shawn Collins on April 10, 2009

This week on the Brandmouthing podcast, I talk about branding a product or service that has no brand. You know those lawn signs that seem to be in every city in the country with big, block letters screaming “SINGLE?”, followed by a domain the the name of the local town? What’s that all about and [...]

{ Comments on this entry are closed }

Answer Questions to Earn Brand Currency

by Shawn Collins on March 31, 2009

This week on the Brandmouthing podcast, I talk about creating a site to answer questions in your niche and benefit your brand in multiple ways. I share the nuts and bolts of my site, AskShawnCollins.com, and how it helps provide me with blog content, video content, brand extension, and an enhanced industry reputation. Show Notes [...]

{ Comments on this entry are closed }

← Previous Entries

Next Entries →