From the category archives:

Brandmouthing

Inconsistency of MLB Spanish Sites

by Shawn Collins on July 20, 2009

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!This week on the Brandmouthing podcast, I talk about the inconsistancy of URLs for Major League Baseball teams and their sites in Spanish.
I noticed this after seeing that the Yankees have YankeesBeisbol.com and the Mets have LosMets.com.

I realize that [...]

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Yard Signs and the KISS Principle

by Shawn Collins on July 5, 2009

This week on the Brandmouthing podcast, I talk about a double branding faux pas of a contractor in my neighborhood.
Not only do they plant these ugly signs in yards when they’re doing work at a house (and leave them behind when they’re done), but they are marketing their business with a lousy sign that says [...]

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The Legacy of Your Brand

by Shawn Collins on June 28, 2009

This week on the Brandmouthing podcast, I talk about the legacy of a brand after a person passes away.
I was thinking about the impressions left behind for each of the icons that passed away in the past week: Farrah Fawcett, Michael Jackson, Billy Mays, and Ed McMahon.

Here is a quick rundown of what I think [...]

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The Importance of Having a Presence at Conferences

by Shawn Collins on June 22, 2009

This week on the Brandmouthing podcast, I talk about the branding and tangible benefits of having a presence at industry conferences.
I think about this often, but it just jumped out at me as I was prepping for LinkShare Symposium NYC 2009. As I looked at the agenda, I got excited to see the DealMaker portion [...]

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Get Your Username on Facebook

by Shawn Collins on June 12, 2009

This week on the Brandmouthing podcast, I talk about reinforcing your personal brand by securing your personal name or brand name on Facebook.
According to the Facebook blog…
Starting at 12:01 a.m. EDT on Saturday, June 13, you’ll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that [...]

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