by Shawn Collins on July 20, 2009
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!This week on the Brandmouthing podcast, I talk about the inconsistancy of URLs for Major League Baseball teams and their sites in Spanish.
I noticed this after seeing that the Yankees have YankeesBeisbol.com and the Mets have LosMets.com.
I realize that [...]
by Shawn Collins on July 5, 2009
This week on the Brandmouthing podcast, I talk about a double branding faux pas of a contractor in my neighborhood.
Not only do they plant these ugly signs in yards when they’re doing work at a house (and leave them behind when they’re done), but they are marketing their business with a lousy sign that says [...]
by Shawn Collins on June 28, 2009
This week on the Brandmouthing podcast, I talk about the legacy of a brand after a person passes away.
I was thinking about the impressions left behind for each of the icons that passed away in the past week: Farrah Fawcett, Michael Jackson, Billy Mays, and Ed McMahon.
Here is a quick rundown of what I think [...]
by Shawn Collins on June 22, 2009
This week on the Brandmouthing podcast, I talk about the branding and tangible benefits of having a presence at industry conferences.
I think about this often, but it just jumped out at me as I was prepping for LinkShare Symposium NYC 2009. As I looked at the agenda, I got excited to see the DealMaker portion [...]
by Shawn Collins on June 12, 2009
This week on the Brandmouthing podcast, I talk about reinforcing your personal brand by securing your personal name or brand name on Facebook.
According to the Facebook blog…
Starting at 12:01 a.m. EDT on Saturday, June 13, you’ll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that [...]