From the category archives:

Brandmouthing

Branding Is Kid Stuff

by Shawn Collins on December 4, 2009

 
icon for podpress  Branding Is Kid Stuff [1:41m]: Play Now | Play in Popup | Download

This week on the Brandmouthing podcast, I talk about how it’s very uncool to have a Barbie lunch box for a second grader at my local school.
I found this out when my daughter, Lexie, came home in tears after being teased for hers.

So, I went out and got her a Hannah Montana lunch box [...]

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icon for podpress  Stop Trying to Wear Saul's Armor [4:14m]: Play Now | Play in Popup | Download

This week on the Brandmouthing podcast, I talk about the importance of a brand staying true to itself.
While I was sitting in church this morning, the Pastor was speaking about David and Goliath and how Saul gave David his own armor, but David didn’t like the way it felt. So, he went without it and [...]

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icon for podpress  The Politics of Twitter Branding [4:14m]: Play Now | Play in Popup | Download

This week on the Brandmouthing podcast, I talk about a local politician leveraging Twitter.
Recently, I was driving through my town and I noticed a sign for a township council candidate that read “They Bark, I Tweet.”

Usually I don’t pay a lot of attention to local politics, but this sign got my attention and got me [...]

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icon for podpress  What is the Story of Your Brand? [2:50m]: Play Now | Play in Popup | Download

This week on the Brandmouthing podcast, I talk about the strength of having a story behind a brand.
On the final night of Affiliate Summit East 2009, I ended up at McSorley’s Old Ale House in New York City. This is a place I’ve really enjoyed in the past, but why go out of the way [...]

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icon for podpress  Do No Harm to Your Brand at Conferences [1:26m]: Play Now | Play in Popup | Download

This week on the Brandmouthing podcast, I talk about the need to manage your personal and professional brands at conferences.
Some folks tend to act a little foolish at conferences… especially late night. Bear in mind that many people are snapping pictures and video with their phones, camera, and Flips.
Think about how you will look on [...]

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