From the category archives:
This week on the Brandmouthing podcast, I talk about the importance of a brand staying true to itself.
While I was sitting in church this morning, the Pastor was speaking about David and Goliath and how Saul gave David his own armor, but David didn’t like the way it felt. So, he went without it and [...]
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This week on the Brandmouthing podcast, I talk about a local politician leveraging Twitter.
Recently, I was driving through my town and I noticed a sign for a township council candidate that read “They Bark, I Tweet.”
Usually I don’t pay a lot of attention to local politics, but this sign got my attention and got me [...]
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This week on the Brandmouthing podcast, I talk about the strength of having a story behind a brand.
On the final night of Affiliate Summit East 2009, I ended up at McSorley’s Old Ale House in New York City. This is a place I’ve really enjoyed in the past, but why go out of the way [...]
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This week on the Brandmouthing podcast, I talk about the need to manage your personal and professional brands at conferences.
Some folks tend to act a little foolish at conferences… especially late night. Bear in mind that many people are snapping pictures and video with their phones, camera, and Flips.
Think about how you will look on [...]
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