From the category archives:
In this episode, Trisha & Daniel look at the elephant in the room – Black Friday & Cyber Monday data – and wax philosophical on whether or not these kind of days are relevant to online marketers. Also discussed is – why not a Cyber Monday in May? They take a look at the new Performance Marketing Association board of directors, say glowing things about president-elect Brian Littleton, and bring it back around to holiday shopping.
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Trisha & Daniel start a product review revolution. Hopefully. In this episode, Trisha & Daniel start with some discussion on the election with some political science food for thought. As the main focus of this episode, our hosts share some great best practices for writing useful product reviews to help your holiday sales flourish. A small aside, [...]
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In this installment, Trisha regales us with her frustration having to fulfill her civic duty for the courts and, probably because of that, gets annoyed at Penn Jillette calling Adam Carolla a ‘pioneer’ of using Amazon links. Of course, that evolves into a semantic discussion of the concept of a podcast sponsor vs. a podcast using affiliate programs.
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In this installment, after missing a week (blame Trisha), Trisha & Daniel debated the methods behind the lack of moderation of proposed panels for Affiliate Summit, discuss their feelings of the changes to this year’s Pinnacle Awards, and give some props to charity. Hindsight is 20/20, and we talked about the retirement of the Affiliate Marketing Legend award and our speculations, but if you listen to this week’s Affiliate Thing, Shawn explains the actual fate of the Legend award.
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Trisha & Daniel have a theoretical discussion on education. Cause they’re deep like that. In this installment, Trisha & Daniel mostly get into a discussion about seasonality in affiliate marketing and wanting more education and classes at affiliate events and less high-level presentations. Mostly. Show Resources: Seasonality in Affiliate Marketing Editorial Calendar by Tricia Meyer Observances in the [...]
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