From the category archives:

Affiliate ABCs

Affiliate ABCs hosts Deborah Carney and Vinny O’Hare discuss Affiliate Summit West 2012 in Las Vegas, and how this was different from past Affiliate Summit events for both of them. Traditionally we attend Affiliate Summit representing our merchants that we manage, and spend our time discussing our programs with affiliates, talking about industry issues with [...]

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Listen to host Deborah Carney in a roundtable discussion about how affiliate marketing got started and how it has evolved with some of the people that have been in it since the beginning. Are they in the same place they were when they started? Where do they see the industry going? Listen as panelists Todd [...]

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Affiliate ABCs hosts Deborah Carney and Vinny O’Hare joined Kim Salvino, Amy Ely, and Jeannine Crooks of buy.at to talk about preparing for Black Friday and Cyber Monday. Topics include: ·         Important information to ask merchants in preparation for Black Friday/Cyber Monday ·         Tips for communicating with merchants to ensure you’re not stuck with last-minute updates Key takeaways: [...]

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Affiliate ABCs host Deborah Carney joined Kim Salvino and Amy Ely of buy.at to discuss Q4 planning and ideas to generate the greatest revenue during one of the most lucrative times of the year. Topics include: ·         Important information to ask merchants in order to effectively promote their program in Q4 ·         Great Q4 holidays (beyond Black Friday) [...]

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Drew Thorne-Thomsen from Ring Revenue, joins Affiliate ABCs hosts Vinny O’Hare and Deborah Carney to discuss the Ring Revenue service. Pay per call has been around for awhile but it is getting more traction as more affiliates are looking for ways to monetize offline advertising or other untraditional types of advertising and pay per call [...]

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