Branding an Unbrand

by Shawn Collins on April 10, 2009

This week on the Brandmouthing podcast, I talk about branding a product or service that has no brand.

You know those lawn signs that seem to be in every city in the country with big, block letters screaming “SINGLE?”, followed by a domain the the name of the local town?

What’s that all about and is there money there?

You might be surprised.

Leech Marketing

Show Notes

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  • http://causs.org Mike

    These people who put up the "Singles" signs are about the biggest sleaze balls in the world. They don't stay up long because there are a lot of people like me who remove them as soon as we see them, often only hours after they were put up.

    • http://intensedebate.com/people/affiliatetip Shawn Collins

      Hi Mike –

      I hate seeing them in my area, but the seem to be like wild mushrooms – they are taken down and then back up shortly after.

      What do you think of cutting off key parts of the signs, like the URL or contact info? I see this often and while it renders the signs useless, it looks even worse than the signs when in tact , at least to me.

    • http://www.intensedebate.com/people/affiliatetip Shawn Collins

      Hi Mike –

      I hate seeing them in my area, but the seem to be like wild mushrooms – they are taken down and then back up shortly after.

      What do you think of cutting off key parts of the signs, like the URL or contact info? I see this often and while it renders the signs useless, it looks even worse than the signs when in tact, at least to me.

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