This week on the Brandmouthing podcast, I talk about branding a product or service that has no brand.
You know those lawn signs that seem to be in every city in the country with big, block letters screaming “SINGLE?”, followed by a domain the the name of the local town?
What’s that all about and is there money there?
You might be surprised.
Show Notes
- “Single?” Lawn Signs Conquer the American Landscape
- BerkeleyHeightsDates.com
- NuStar Solutions
- The Right One
- Press Release: What NOT To Reveal…Advice From Dating Expert Paul Falzone, CEO Of World’s Largest Dating Service
Check out http://brandmouthing.com/ for a collection of all future episodes of Brandmouthing, as well as images, videos, etc. that I mention on the podcast. Subscribe to the Brandmouthing RSS feed.
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These people who put up the "Singles" signs are about the biggest sleaze balls in the world. They don't stay up long because there are a lot of people like me who remove them as soon as we see them, often only hours after they were put up.
Hi Mike –
I hate seeing them in my area, but the seem to be like wild mushrooms – they are taken down and then back up shortly after.
What do you think of cutting off key parts of the signs, like the URL or contact info? I see this often and while it renders the signs useless, it looks even worse than the signs when in tact , at least to me.
Hi Mike –
I hate seeing them in my area, but the seem to be like wild mushrooms – they are taken down and then back up shortly after.
What do you think of cutting off key parts of the signs, like the URL or contact info? I see this often and while it renders the signs useless, it looks even worse than the signs when in tact, at least to me.
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